Maps are one of the most valuable tools that humans have at their disposal. For thousands and thousands of years, they have helped us navigate unfamiliar places and prevented us from getting hopelessly lost. If you are a marketer or content creator, you’ve probably wondered if there was some type of map (be it a literal or figurative one) to help guide you through the rather confusing land of blogging and content creation. I have good news: that tool exists in Google Analytics.
To a newcomer, Google Analytics can seem overwhelming because of all the statistics and data that it provides. But there are a few things you can look at (no matter how much or little background you have in statistical interpretation) to help you understand your visitors and improve your efforts in content creation.
1. Traffic Sources
These particular numbers tell how visitors to your blog actually got there. Did they come from organic searches? Social media? Direct traffic? These numbers can provide insight into:
What you are doing well as an organization in terms of digital marketing.
Which traffic sources you need to focus more attention on.
2. Keywords
You can see some of the words and phrases your audience
Source: https://managewp.org/articles/14140/google-analytics-a-map-to-guide-your-blogging
source https://williechiu40.wordpress.com/2017/01/05/google-analytics-a-map-to-guide-your-blogging/
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