Growing Your eCommerce Site with Conference Sponsorships

In Episode 75, we are taking a look at how sponsoring conferences can help you grow your eCommerce site. We touch on both conferences, and WordCamps, which are unique to the WordPress community and users. To hear some great first-hand experience we invited Devin Sears, Field Marketer for Bluehost to give us some insights on what you should consider when making that first move in sponsoring conferences as well as having booths at a conference. You will even find a few good tips if have already dove into conference sponsorships on what you should expect and maintain in your marketing efforts. We chatted about:
The challenge of smaller businesses having budgets for larger conferences
The value of sponsoring smaller conferences
How to approach direct competition in conference sponsorships and vendor booths
Why you want a swag strategy
The benefits and challenges of having larger giveaways at your booth
What you should expect when it comes to ROI (return on investment)
Thanks to Our Podcast Sponsor: Bluehost
Transcript
You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 75 May 10 2017
Bob Dunn: Hey, Everyone. Bob Dunn here, also known as BobWP on the
Source: https://managewp.org/articles/15093/growing-your-ecommerce-site-with-conference-sponsorships

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