Wednesday, 18 July 2018

The SEO challenges of an ecommerce website

When it comes to SEO, there are many challenges that a website has to go through. The problems, however, depend entirely on what type of site you are running. For an ecommerce website, it is easy to get things wrong when it comes to SEO.

In this article, we will discuss those challenges and also share some workaround (solution) related to the challenges. If you own an ecommerce website and are struggling with SEO, this article is for you.

1. Writing a strong product description

 

There are a number of challenges with providing a strong product description for all the products on your website. Generally, an ecommerce website consists of thousands of products, and they are automated to a certain extent. This leads to poor SEO quality when it comes to content and providing value to the reader.

Search engines, for example, will find little to negligible unique content to crawl. With so many pages to crawl and rank, no new content will result in no SEO exposure. According to reports, pages that rank on the first Google page have an average length of 1890 words.

As an ecommerce store, you need to update as many product information as you can, especially for the products that you want to rank on. Also, try to work on duplicate content and write unique content for all the products you have.

2. Low quality content

Written content should be of high quality. The need for high-quality content has risen after Google’s Panda Algorithm release. Also, as already mentioned, try to write unique and easy-to-read product description.

3. Loading speed

Website loading speed is one of the main reasons why visitors abandon a website or their cart. If you are running an ecommerce site, you shouldn’t neglect the time it takes for your website to load.

In short, every second counts and the longer it takes to load the website, the higher the chances of lower conversion rate, high bounce rate and so on. To get started, you need to have your website loading time somewhere between 2 seconds to 3 seconds. Anything above 3 seconds, you will start losing your visitors which in return will mean lost revenue.

To solve this problem, you need to get a good hosting and then do some website tweaks by installing cache plugins to optimize it further. If you are not sure which hosting to choose, you should go through genuine web hosting reviews on the web. Also, try to read multiple reviews from different sources to validate the findings and then finally jump to solving it.

For an ecommerce firm, it is always a hard time to optimize a website as they list thousands of products. On top of that, each product contains multiple images which also needs to be optimized. The best way to solve this is to take care of this from the start through using image optimization techniques such as compression.

4. SSL

SSL is essential for any website, and it becomes more critical when it comes to ecommerce. SSL is part of the technical SEO and provides not only security but also improves SEO in the eyes of Google.

SSL protects the content that is shared between the user and the website. On top of that, visitors are more likely to trust an ecommerce website that has SSL as they can use their payment options without worrying about data theft.

Right now, getting SSL is not at all hard. The firm Let’s Encrypt, for example, provides free SSL certificates.

5. Managing user reviews

For the starters, you will find many ecommerce websites who don’t let users review products or manage reviews properly. This approach can seriously damage a website’s SEO. A study done by Yotpo revealed that putting reviews on the ecommerce website resulted in a 30% growth in just one month.

For an ecommerce website, it is essential to understand that there are both positives and negatives of enabling user reviews on your website. However, if you see it from the SEO perspective, it is always better to have user reviews enabled on your site.

You also need to manage reviews to ensure that they have a better impact on your website SEO so don’t just allow any discussion and avoid fake or unnecessary reviews to keep your ecommerce website SEO healthy.

6. Site design and redesign

Another big challenge for an ecommerce website is having a proper site redesign, responsive and supportive of a multiple screen size. Many new ecommerce websites mainly focus on getting their site online without brainstorming their website design and optimizing it for SEO and user experience.

The biggest challenge here is to redesign the website after it has decent traffic and content. There is a huge change of growth if the design/redesign is done correctly. One such example includes Seer Interactive redesigning their client’s website with the client seeing a 75% increase in organic traffic.

Pawan Sahu is a digital marketer and blogger at MarkupTrend



source https://searchenginewatch.com/2018/07/18/the-seo-challenges-of-an-ecommerce-website/

How Do I Get My WordPress Site Listed on Google? (Beginner’s Guide)

Recently, one of our users asked us how to get their WordPress site listed on Google? Being the largest search engine in the world, Google is quite good at automatically detecting and listing new websites. However, sometimes it may not automatically list your website right away. Since Google is the biggest traffic source for most websites, it’s important that you get your website listed in Google immediately. In this article, we will share how to easily get your WordPress site listed on Google.

Get your WordPress site listed on Google

Why You Should Get Your Website Listed on Google?

Google is the top source of traffic and visitors for most websites. If you are serious about starting a blog or launching your small business website, then you need to get your website listed on Google as soon as possible.

If you are following the WordPress SEO best practices, then search engines like Google can automatically find your website. However this could take some time, and you will miss out potential customers.

But you can easily expedite this process. Let’s take a look at how to get your WordPress site listed on Google.

Listing Your WordPress Site on Google

Before we start, you would need to create a Google Webmasters Tool account (also known as Search Console). You can easily set it up by following our step by step instructions on how to add your WordPress site to Google Webmaster Tools.

Step 1: Check WordPress Settings for Search Engine Visibility

After you have setup your Webmaster Tools account, you need to make sure that your WordPress site is visible to search engines. You can check this by going to Settings » Reading page and scrolling down to the Search Engine Visibility option.

Search engine visibility

Make sure to remove the check mark from this option, so search engines can crawl your website.

Don’t forget to click on the ‘Save changes’ button to store your settings.

Step 2: Installing Yoast SEO Plugin

Next thing you need to do is install and activate the Yoast SEO plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you will see a new item in your WordPress admin menu labeled SEO. Go ahead and click on it to see the plugin’s settings page.

Yoast SEO menu

On the settings page, you will see the Webmaster Tools tab. We will use this to connect Google search console with your WordPress site.

Step 3: Connecting Google Search Console with WordPress

Now that you have installed Yoast SEO, you need to add your website to Google Search Console. You can do this by clicking on the Add Property button inside your Google search console account.

In the website field, you must add the full website URL. It is important that you use the same URL that you’re seeing in your browser’s URL bar including WWW or non-www as well as HTTPS.

Add website on Google search console

Once you add the website URL, it will take you to the verification page where you need to verify that you’re the owner of this website. There are multiple methods that you can use to verify ownership. The easiest way is listed under the Alternate methods tab called “HTML tag”. It will give you a meta code that you need to copy.

Webmaster verification code

Next, switch back to your WordPress admin area and visit SEO » General page. In the Webmaster Tools tab, you need to paste the code in Google Verification Code field.

Add Google verification code

Once you are done, click on the Save Changes button. Now go back to Google search console account and click on the Verify button. Your website ownership will be successfully verified.

If for some reason it doesn’t verify, then you need to make sure that you clear the cache in WordPress.

Step 4: Setting Up XML Sitemaps

Once your site is verified, you need to go to SEO » General page in WordPress admin area and click on the Features tab. Next, you need to scroll down to the XML sitemaps option and turn it on.

XML sitemaps option

After that, click on the Save Changes button to properly set up XML sitemaps in WordPress.

To view your sitemaps, you can click on the question mark icon next to XML sitemaps title. It will display the link that you can follow to see all your XML sitemaps.

View XML sitemaps

Next you need to submit your sitemap to Google webmaster tools. Sitemaps help Google search bots easily find and index your new content.

Step 5: Submitting XML Sitemaps to Google Search Console

Simply login to your Google search console account and select your website.

You need to go to Crawl » Sitemaps on left side of the screen.

Crawl sitemaps settings

Next, you need to click on the Add/Test Sitemap button on your screen and add your sitemap URL.

Submit sitemaps URL

Your main sitemap file is sitemap_index.xml, and it has links to all other sitemaps on your site. You need to simply submit this main sitemap link, and Google will automatically crawl all other sitemaps on your website.

Once you are done with these steps, you can visit your Google search console account to check your listings. Once Google has crawled and indexed your website, you will start seeing reports in search console.

Another important factor that affects search rankings is website speed. Slower websites are bad for user experience and are often ranked lower than faster websites. See our guide on how to improve your website performance

That’s all. We hope this article helped you get your WordPress site listed on Google. You may also want to check our expert pick of the best WordPress SEO plugins and tools that you should use to optimize your website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How Do I Get My WordPress Site Listed on Google? (Beginner’s Guide) appeared first on WPBeginner.



source https://www.wpbeginner.com/beginners-guide/how-do-i-get-my-wordpress-site-listed-on-google-beginners-guide/

Tuesday, 17 July 2018

How to Create a BuzzFeed Like Website Using WordPress

Recently one of our readers asked if it was possible to create a BuzzFeed like website using WordPress? BuzzFeed is one of the most popular websites on the internet known primarily for its viral content. Its success has inspired many bloggers to follow the same model. In this article, we will show you how to easily create a BuzzFeed like website using WordPress.

Making a BuzzFeed like website using WordPress

Why Start a BuzzFeed Like Website?

BuzzFeed is one of the most popular websites on the internet. Popular for its quizzes, listicles, and pop-culture commentary, the website has grown into a massive media company with annual revenue of $250 Million in 2016.

BuzzFeed represents a successful business model that many aspiring bloggers and entrepreneurs can follow. It allows you to make money online while showcasing your creativity and offering value to your users.

What Do You Need to Build a BuzzFeed Like Website?

First, you will need to choose the right platform. There are plenty of blogging platforms that you can choose from, but we recommend using WordPress because it is the world’s most popular website builder and content management system.

Fun fact: WordPress powers over 30% of all websites on the internet.

When we say WordPress, we are talking about self-hosted WordPress.org and not WordPress.com. They are two different platforms. See our article on WordPress.com vs WordPress.org for a side by side comparison of two platforms.

We recommend using WordPress.org because it gives you full control, ownership, and freedom to build your own BuzzFeed like website. To learn more, see our complete WordPress review.

There are three things you will need to make a website like Buzzfeed:

  • A domain name – This will be your website’s address and what users will type in their browsers to see your blog. (For example, wpbeginner.com)
  • Web hosting – This will be your website’s home and where you will store all your website files
  • Your undivided attention for 40 mins

Yes, you can make a BuzzFeed like website in 40 minutes, and we will walk you through it every step of the way.

In this tutorial, we will cover the following:

  • How to Register a Domain Name for Free
  • How to Choose the Best Web Hosting
  • How to Install WordPress
  • How to Find the Perfect BuzzFeed like Theme (website design)
  • How to Add BuzzFeed Like Content to Your Blog
  • How to Get More Visitors to Your Viral Blog
  • How to Make Money from Your Viral Blog
  • Resources to Learn WordPress Grow your Blog

Ready? Let’s get started.

Setting up a BuzzFeed Like Website Using WordPress

First, you will need to register a domain name and purchase hosting.

Normally, a domain name costs $14.99 / year and website hosting $7.99 per month which is usually paid annually.

If you are just starting out, then this is quite a lot of money.

Thankfully, Bluehost has agreed to offer WPBeginner readers a free domain name, free SSL certificate, and a 60% discount on hosting.

Basically, you can get started for $2.75 per month.

→ Click Here to Claim This Exclusive Bluehost Offer ←

Bluehost is one of the largest hosting companies in the world, and they are an officially recommended WordPress hosting provider.

Note: At WPBeginner we believe in transparency. If you sign up with Bluehost using our referral link, then we will earn a small commission at no extra cost to you (in fact, you will save money and get a free domain). We would get this commission for recommending just about any WordPress hosting company, but we only recommend products that we personally use and believe will add value to our readers.

That being said, let’s move on to setting up your domain name and hosting, so you can start building your website.

First, you need to visit the Bluehost website and click on the ‘Get Started Now’ button.

Get started with Bluehost

Next, you will be asked to select a plan. Basic and Plus plans are popular among our users.

After that, you will need to choose a domain name for your website.

Choose domain name for your website

Some tips on choosing the best domain name for a BuzzFeed like website.

Need more advice? See our guide on how to choose the perfect domain name for your website.

After choosing your domain name, you will enter your account information such as name, address, email, etc.

Below that, you will see some extra hosting options that you can purchase. We don’t recommend purchasing these extras because they will increase your hosting bill. You can always add them later if needed.

Hosting extras

Next, you will need to add your payment information to finish the purchase.

After that, you will receive an email with a link to your hosting control panel and login details.

Installing WordPress

Bluehost will automatically install WordPress for you, and you will be able to login to your WordPress site directly from the hosting dashboard.

Bluehost dashboard

Once logged in, you will see the WordPress admin area. From here you will manage your website, change content, and add content.

WordPress dashboard

Choose a BuzzFeed Like Design for Your Website

By default, WordPress comes with a very basic theme which doesn’t look anything like BuzzFeed.

Default WordPress theme

Luckily there are thousands of pre-made WordPress multi-purpose themes that you can choose from. We have hand-picked a few WordPress themes designed for viral content and BuzzFeed like websites.

1. Doberman

Doberman

Doberman is the perfect WordPress theme for BuzzFeed like viral content websites. It boosts user engagement with techniques used by viral content websites like social counts, trending content, popular posts, custom reactions, social sharing prompts, and more.

It has over 80 customization options allowing you to use your own colors, layouts, and styles. You can make it uniquely yours without writing any code. It also includes 1-click installation of demo content, after which you can simply go ahead and replace content with your own.

2. SociallyViral

SociallyViral

SociallyViral is another excellent WordPress theme designed specifically for viral magazine websites. It includes social shares, social media icons, trending posts, social integrations, Google AdSense placements, and more.

It has built-in ‘load more posts’ function with 4 different styles, email subscription box, and a featured post section on the top. It is highly optimized for SEO with Schema rich snippets support.

3. Noozbeat

Noozbeat

Noozbeat is a beautifully designed WordPress theme made for content-rich websites like online magazines and newspapers. It comes with dedicated spots to display ads on your website.

It also includes multiple layouts for homepage, categories, and single articles. It is easy to use with tons of customization options and unlimited color choices.

4. Snapse (Free)

Synapse

Synapse is a free WordPress theme for viral magazines and newspaper websites. It features a multi-color design with a full-width layout which gives it a trendy look.

It includes simple customization options which make it easy to use and quick to set up. Synapse is light-weight and compatible with all popular WordPress plugins.

5. TruePixel

TruePixel

TruePixel is another modern WordPress theme designed for content-rich websites. It is designed to reduce bounce rate and boost user engagement which means more page views for your website.

It is also advertisement ready which allows you to start monetizing your website right away. It comes with a custom theme options panel which will help you easily set up your website.

6. BuzzMag (Free)

BuzzMag

BuzzMag is a free WordPress theme designed for online magazines. It comes with a featured posts section on top, a modern homepage design that puts your content in front and center. It has ready-to-use advertising areas, multiple-sidebars, and easy to use theme options.

Want to look at more themes? See our expert pick of the best WordPress magazine themes that can be used to build a BuzzFeed like website.

Creating Viral Content for Your Website

BuzzFeed started out with viral content like personality quizzes, memes, listicles, and pop-culture commentary. It has now evolved into a large media company publishing different types of content.

You will need to decide what type of content you want to publish on your website.

WordPress makes it easy to add any type of content to your website. You can create listicles, articles, upload images, embed videos and audio, create photo galleries and more.

To learn more, see our beginner’s guide on how to add a new post in WordPress and utilize all its features.

Here are some of our guides that will help you create content similar to BuzzFeed and other viral magazines.

While you are building a website similar to BuzzFeed, it is important to make it your own by giving it a unique voice and style. This will help your brand stand out and capture a loyal audience.

To achieve this, you will need to regularly publish new content. You will notice that larger websites publish a lot of content each day. This is very difficult to do in the beginning, so you need to choose your own frequency.

We recommend starting with three articles a week and then increasing your pace to publish daily.

Now you may think, how would you come up with new ideas for blog posts on a regular basis? See these 73 types of blog posts that are engaging and can easily be used on a viral content website.

Need even more ideas? Make it a habit of visiting websites similar to BuzzFeed for inspiration. We are not saying that you should steal or copy their content.

Instead, collect ideas /topics, get inspired, and learn. Use these ideas with your own blog posts to create something new and original.

Getting More Visitors to Your Viral Blog

Viral content websites like BuzzFeed rely on traffic and user engagement for success. More people visiting your website means more pageviews and higher advertising revenue.

However, most beginners don’t know where to start and how to get more traffic to their website.

Optimize your website for SEO

Most popular websites on the internet get majority of their traffic from search engines like Google. Experienced website owners use SEO (Search Engine Optimization) to improve their websites for search engines.

WordPress is built to be an SEO friendly platform out of the box. However, there is still a lot you can do to make sure your content is found by search engines and is displayed higher in search rankings.

For complete setup, follow the step by step instructions in our WordPress SEO guide for beginners.

Improve your website speed and performance

You will notice that BuzzFeed loads extremely fast and works well even on slower internet connections. A faster website offers users a better user experience, and it also improves your SEO.

You can make your website fast by implementing some best practices to fine-tune its performance.

We have a complete guide on improving WordPress speed and performance with step by step instructions for beginners.

Learn from your users

To make your website popular, you need to know what your users prefer. Most beginners try to make educated guesses instead of getting the actual data.

Simply install Google Analytics on your website, and it will tell you which pages are popular on your site, where users are coming from, how much time they spend, and more.

You can also track user engagement on your website with Google Analytics. This allows you to see exactly what users do when they are on your website and what you can do to increase their engagement.

Making Money From Your BuzzFeed Like Website

BuzzFeed not only has a large audience, it also makes a lot of money. Their primary source of revenue is from online advertisements and selling marketing solutions to businesses and advertisers.

As a beginner, you may not get as high paying advertisers as BuzzFeed, but there are plenty of ways to generate a steady income from your website.

1. Displaying Ads on Your Website Using Google AdSense

Millions of websites on the internet rely on ads to make money. Google AdSense makes it super easy for bloggers to display ads on their websites.

You don’t have to worry about finding advertisers and collecting money. Google deals with advertisers, collects money, and sends it to you after taking a small cut.

For detailed instructions, see our step by step guide on how to properly add Google AdSense in WordPress.

2. Build Social Media Following

Viral content platforms like BuzzFeed have huge social media following, which has made them even more attractive to top brands. These brands approach them for collaboration, brand placement, and other deals to reach their massive social media audience.

However, for this, you need to start building a following on select social media platforms. Instagram and YouTube are the two platforms that attract a lot of big and small businesses.

An easy way to build a social following is by sharing posts on your website. You can share your Instagram posts on your blog and embed your videos in your blog posts.

3. Affiliate Marketing

Affiliate marketing allows you to recommend products and get a referral commission when your users purchase a product after clicking on your link.

You will need to find products that compliment your website’s topics and have an affiliate program. The biggest affiliate network you can join is Amazon Affiliates. It has thousands of products that you can choose from.

To get started, see our guide on how to manage affiliate links in WordPress.

There are plenty of other ways to generate revenue from your viral content blog. Take a look at our guide on different ways to make money from your blog for some more ideas.

Resources to Learn WordPress and Grow Your Blog

Building a magazine website like BuzzFeed allows you to experiment with different ways to add content, engage audiences, and grow your business. As you work on your website, you will realize that there is so much more you can do with WordPress.

WordPress is quite easy to use, but from time to time you will come up with questions. Good news is that there is plenty of help available online.

WPBeginner itself is the largest free WordPress resource site in the world. We have tons of helpful resources, guides, and how-tos, written specifically for beginners, bloggers, and business owners.

Following are a few handy WPBeginner resources that you should check out. All of them are completely free.

  • WPBeginner Blog – This is where we publish our WordPress tutorials, how tos, and step by step guides.
  • WPBeginner Videos – These step by step videos will help you learn WordPress FAST.
  • WPBeginner on YouTube – Need more video instructions? Subscribe to our YouTube channel with more than 52,000 subscribers and 7 Million+ views.
  • WPBeginner Dictionary – The best place for beginners to start and familiarize themselves with the WordPress lingo.
  • WPBeginner Blueprint – Check out plugins, tools, and services we use on WPBeginner.
  • WPBeginner Deals – Exclusive discounts on WordPress products and services for WPBeginner users.

Many of our users use Google to find answers on WPBeginner by simply adding wpbeginner after their search term.

We hope this article helped you create a BuzzFeed like website using WordPress. You may also want to see these practical tips to drive traffic to your new website. free

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Create a BuzzFeed Like Website Using WordPress appeared first on WPBeginner.



source https://www.wpbeginner.com/wp-tutorials/how-to-create-a-buzzfeed-like-website-using-wordpress/

Monday, 16 July 2018

Audience expansion and discovery: how to get ahead

One of the reasons we love paid search is because it performs, but its intent-driven nature means it’s not the channel to build scale. The way to do that is get in front of relevant audiences and generate demand for your product/service. This is where channels such as paid social come into play, and one of the best channels to really hone in on targeting various audiences is Facebook.

The most obvious ways to get in front of relevant audiences on Facebook are:

  • Lookalikes – leveraging CRM lists to create audiences that look similar to your customers. Get more advanced by segmenting your customer list into groups of identifiable characteristics (e.g. high lifetime value, high average order value) and target lookalikes of those groups
  • Use demographic data and interests of your prime customer base, and target people based on what you already know.

If you’re a semi-sophisticated marketer, you’ve already targeted the most obvious audiences. So what’s next? How do you continue to scale and find more audiences? In this article, we discuss some of the ways you can move forward with finding additional, relevant audiences to test to help push performance and scale.

Poach from competitors

You should absolutely be testing and targeting audiences that like your competitors. They are highly relevant, and as a bonus, you may be able to steal market share from your rivals. For good insights, go into interest targeting on Facebook, input your competitor names, and dig in.

Use Audience Insights tools from Facebook and Google

Advertisers can always use more personas, so it’s helpful to figure out characteristics of relevant audiences that may help you recognize new folks to target.

In Facebook’s Audience Insights tool, input your top competitors/brands and take a look at the audience make-up. For example, if you’re a cosmetics store/brand, you could put in audiences that have interest in Sephora and understand various traits such as demographic info and likes/interests. This can help expand on different personas to build and test in Facebook.

 

Google has a similar insights tool through which you can leverage Google’s data on your converting audiences to understand any additional traits and behaviors you may not have already known. Here is an example:

You can develop personas using the above information and craft additional audiences in Facebook to test. In the above scenario, for example, you may decide to create the audience “Female, age 25-34, Interests: Fashionista, fashion, etc.,” and target this exactly in Facebook (see below).

With the information presented to you from Google Insights on your existing customers/converters, you should be able to develop a variety of different personas, then create audiences based on those personas and test them in Facebook. For example, let’s say you’re selling machines that make single servings of popcorn. Your audience is probably full of young, single people who are huge Netflix fans or sports fans, for example. Popcorn is also gluten-free, so that gives you a huge segment to target if you haven’t already thought of it.

Get creative

It’s important to think about ways you can find new audiences without pulling the obvious levers. For example, if you know that your customers have a high household income, it’s likely you’re already targeting those incomes in Facebook and Google. But what are other ways to reach these people?

Target those who like and purchase more expensive brands. This will open doors to larger audiences (Facebook may not know their house-hold income, but since they purchase high-end products, chances are you are getting in front of relevant eyes). Another example: if you know your customers are ‘fashionistas’, then you can target those who like specific fashion bloggers (e.g. interests: Chiara Ferragni, Olivia Palermo).

You should also look at the top-converting placements in your Google Display Network (GDN) campaigns. If you’re spending a significant budget within GDN, this information can be very telling. For example, when running ads on a luxury home furniture site, we discovered that a large chunk of their converters were on celebrity gossip sites. You can take that information and craft an audience to target within Facebook.

Of course, if you have a bigger budget, you can (and should) invest in analytics software and support that pulls third-party information, and information from people visiting your site. But you can get a lot of insight for free – and should be taking advantage of that no matter how refined your paid analytics are.



source https://searchenginewatch.com/2018/07/16/audience-expansion-and-discovery-how-to-get-ahead/

How to Add a Currency Converter in WordPress

Do you want to add a currency converter on your blog? A currency converter allows your website visitors to quickly calculate exchange rate of different currencies without leaving your website. In this article, we will show you how to easily add a currency converter in WordPress.

How to add a currency converter in WordPress

What Type of Websites Need a Currency Converter?

Whether you have an online store, small business website, or a WordPress blog, as long as you have an international audience, and you’re selling something, then you can use a currency converter.

Here are a few examples of the websites that may need a currency calculator for WordPress:

  • Ecommerce stores: If you are running an ecommerce store with WordPress and selling products internationally, then a currency converter can help your users quickly calculate costs in their local currency.
  • Travel blogs: If you own a travel blog, then a currency calculator can help your users calculate travel costs in different currencies.
  • Business websites: A business website may also want their users to see exchange rates of different currencies. Particularly, businesses with presence in different countries.
  • Finance and banking websites: Websites in finance and banking industries can add currency calculators for their visitors to calculate conversion rates without leaving their website.
  • Coin and forex exchange sites: There are many websites that blog or deal with crypto-currencies, forex trading, and similar niches. These websites need a currency converter so that their users can quickly calculate conversion rates.

There can be many other websites that may need a currency converter. That being said, let’s take a look at how to easily add a currency converter in WordPress.

Adding a Currency Converter in WordPress

First thing you need to do is to install and activate the Currency Converter plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to go to Settings » Currency Converter page in your WordPress admin area. From here you can manage general settings and add an API key that you can claim by following the instructions on the page.

API key for converter

After adding the API key, you can select a layout for the currency converter. There are 4 layouts to choose from. You can display currency calculator, exchange rate list, or both using these layouts. You can also define the decimal point position.

Converter layout

Make sure to click on the Save Changes button before moving ahead.

On the next tab, you can set the default values for currency calculator. It allows you to enable currencies, set default option for currencies, default amount for the main currency, and add a title to show above the calculator.

Default calculator layout

After the calculator layout, you can go to List Layout Default tab for currency rate list default settings. You can select the primary currency and then add a list of other currencies to display in the rate list.

Like the calculator default settings, you can also display the default amount and add the title for exchange rate list.

Currency list default settings

The Tools tab of the plugin allows you to reset all data to default values given by the plugin.

Note: Once you are done with the settings, you need to click on the Save Changes button. Make sure to perform this step every time you change any settings in the above tabs.

Displaying the Currency Converter on Your Site

To display the currency converter on your site, you can go to the Apperance » Widgets to drag and drop the Currency Converter widget in your widget areas.

Alternatively, you can add the following shortcode on any post or page in WordPress:


[cbcurrencyconverter]

Once you are done, simply visit your website to see the currency converter in the sidebar widget or WordPress page.

Currency converter

You can also integrate currency converter in your WooCommerce or any other WordPress ecommerce site. For this, you will need the Currency Converter Pro plugin.

Once activated, simply visit the Settings » Currency Converter page and go to the Integration tab. You need to check Enable option next to each setting that you want to integrate within your online store.

WooCommerce integrations

To display the currency converter on your WordPress e-commerce site, you can use the shortcode on the products pages, and it will calculate the currency rates.

WooCommerce integration with currency calculator

You can also define custom currency rates, style your currency converter widget and shortcodes, and add Bitcoin exchange rates to your website.

We hope this article helped you learn how to add a currency converter in WordPress. You may also want to see our expert pick of the best calculator plugins for your WordPress site.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Add a Currency Converter in WordPress appeared first on WPBeginner.



source https://www.wpbeginner.com/plugins/how-to-add-a-currency-converter-in-wordpress/

Artificial intelligence for marketers

Artificial Intelligence (AI) has blown up in the past few years and is quickly starting to take over the world of business marketing. From digital assistants like Alexa and Google Home to Siri and search algorithms, AI allows consumers to access the information they want quickly and efficiently.

It’s predicted that the world of AI is only going to continue to grow until it’s incorporated into most aspects of our business and personal lives. Biz Journals anticipates that “62% of enterprises will use AI technologies by 2018”, which has increased from the 38% of businesses that were using it in 2017.

Freeing up marketers’ time

Some are afraid that AI is going to take jobs away from marketers by performing tasks usually carried out by humans, but this isn’t the case.

Rather, AI is able to quickly carry out a lot of the time-consuming, tedious tasks previously required by small business owners so that their time can be freed up to focus on more in-depth tasks that require a human’s level of personalization.  Let AI handle tasks like recommendations and customer service so that marketers can focus on being creative and developing imaginative, engaging campaigns – something that AI is definitely not capable of doing.

Customer service is one area in which AI – specifically chatbots – should absolutely be used. In 2018 consumers expect to have their questions and concerns answered immediately, any hour of the day and day of the week, and this is a demand that humans can’t possibly meet, but robots can.

In addition to freeing up time for marketers, AI is accelerating marketing and sales. Ama.org explains that by “giving robots access to [your] brand you’re giving consumers the same access”.  Embrace this thought and give AI opportunities to expand on your marketing efforts. Consumers are using AI in their search efforts in order to find what they’re looking for faster than they ever have before. Marketers need to make sure their content is optimized to meet these demands.

AI will be able to increase brand sophistication by analyzing copious amounts of consumer information. It uses machine learning to anticipate what a customer wants and needs faster than any human is able, and in turn this increases brand engagement and sophistication, and promotes customer loyalty.

The fact of the matter is that humans just don’t have the capability to access and analyze the huge amounts of customer data that AI can go through in a matter of seconds.

Data analysis

In order to truly reap the benefits of AI, it must be used correctly. AI should be used to deliver highly personalized and relevant messages. Consumers don’t want to feel like they’re being marketed to by a robot, even if that is the reality of the situation.

Generation Y and Z consumers want “a truly personalized experience [on websites] and within messages”. In the past, businesses could develop big marketing campaigns that appealed to huge amounts of people and they were wildly effective; but those days are gone.

Chatbots and virtual assistants are ‘the face’ of AI marketing and should be used accordingly. Although AI in marketing is more than just digital assistants, products like Alexa and Siri get most of the attention from businesses and from consumers.

CIO.com makes a good point in saying this could potentially be because these assistants act like humans, and even though consumers love computers and all their capabilities, they still want to feel like they’re interacting with a human. Remember this when crafting your AI marketing efforts and make sure your campaigns have that human element to them.

Also keep in mind that search queries using digital assistants are only supposed to increase in the coming years, so make sure your mobile site is optimized to meet this demand.

Social media marketing

AI can also be used in social media marketing. It’s already been used for targeting advertising, but AI can do so much more in the field of social media to help followers connect and engage with brands.

AI can quickly scan through social media content, data, and user history to help marketers create more relevant content.  Facebook uses AI extensively to do things like automatic face tagging in photos to determine which stories show up in a user’s newsfeed.

Despite how much better AI can make the user experience on social media platforms, many companies are still hesitant to incorporate it into their own social media marketing efforts. Hopefully this article has shown that instead of taking away jobs from marketers, AI will be able to free up some time so that they can focus on tasks that need a human element to them instead of drowning in data and mundane chores.

 

Have you incorporated AI into your business marketing plan?  How do you anticipate AI impacting your company’s marketing goals?  Comment in the section below!  Also, for more information on how AI is projected to impact marketing in the future, check out this article by Search Engine Watch.

 

Amanda DiSilvestro is a writer for No Risk SEO, an all-in-one reporting platform for agencies. You can connect with Amanda on  LinkedIn, or check out her content services at amandadisilvestro.com.



source https://searchenginewatch.com/2018/07/16/artificial-intelligence-for-marketers/

Friday, 13 July 2018

21 Best Medical and Health WordPress Themes

Are you looking for medical and health WordPress themes for your website? Medical and healthcare services websites are different than other business websites, and you would want your design to stand out. In this article, we have hand-picked the best medical and health WordPress themes that you can try.

Best medical WordPress themes

Making a Medical and Health Website with WordPress

WordPress is the most popular website builder in the world, and it is used by thousands of medical professionals, doctors, consultants, and healthcare providers around the world.

There are two kinds of WordPress available which may confuse beginners. First, you have WordPress.com which is a hosted solution for bloggers, and then you have WordPress.org also known as self-hosted WordPress. See our side by side comparison of WordPress.com vs WordPress.org for more details.

We recommend using WordPress.org because it gives you access to all WordPress features out of the box.

You will need a domain name and a web hosting account to start a self-hosted WordPress.org website.

We recommend using Bluehost. They are an officially recommended WordPress hosting provider and one of the biggest hosting companies in the world.

Once you have purchased hosting, follow our guide on how to make a website for step by step instructions.

That being said, let’s take a look at some of the best medical and health WordPress themes that you can use on your new website.

1. Medi

Medi

Medi is a premium WordPress theme for medical, healthcare, clinics, and doctors. It comes with three content types to easily add personnel, services, and sliders. It also includes custom widgets to add content discovery and social media features.

For easier customization, you can use drag and drop homepage builder with multiple layouts to choose from. It is beginner friendly and supports all popular page builder WordPress plugins.

2. Ultra

Ultra

Ultra is a WordPress mega theme designed to create any kind of website. It comes with a built-in drag and drop builder that allows you to create your own page layouts.

It includes 10 ready-made websites that you can install with 1-click and then add your own content. There are unlimited combinations of different layouts and styles with several custom widgets. It can also be used to create an online store using WooCommerce.

3. Create

Create

Create is a stylish and professional WordPress theme suitable for all kind of medical and healthcare related websites. Its homepage features a highly engaging layout with beautiful slider on top followed by other content.

It has several beautiful header styles, built-in mega menu navigation, contact forms, icon fonts, and more. You will also get a free slider plugin, video backgrounds, and quick 1-click demo installer for easier setup.

4. Float

Float

If you are looking for a modern and versatile design then check out Float. It is a multi-purpose WordPress theme that can be easily used to create a medical or healthcare website.

It comes with several design choices and also has a powerful page builder to create your own layouts if needed. It has built-in social media sharing, eCommerce support, custom theme options panel, and 1-click installer.

5. Indigo

Indigo

Indigo is a beautifully designed multi-purpose WordPress theme. It utilizes drag and drop modules which enables you to create different layout combinations without breaking your website or writing any code.

It can be easily adapted for any business website including medical, doctors, dentists, and more. It comes with contact form, WooCommerce support, Google maps, icon fonts, and social media sharing.

6. Medical

Medical

Medical is a WordPress theme designed specifically for medical, doctors office, dentists, therapists, and other healthcare providers. It features a modern and professional design and comes with multiple layout choices for easier customization.

It ships with a page builder and a slider plugin which help you create your own landing pages if needed. It includes custom widgets, Google Fonts, WooCommerce support, and can be used to create multilingual websites with WPML.

7. Medicus

Medicus

Medicus is another excellent WordPress theme made specifically for medical and healthcare services. It comes with a widgetized homepage layout where you can drag and drop widgets to build your homepage.

It has a simpler theme options panel and support for visual customizer where you can change theme colors and other settings. It also includes 1-click demo installer, full WooCommerce support, translation and multilingual support.

8. Meridian Fitness

Meridian Fitness

Meridian fitness is a stylish WordPress theme suitable for health and fitness websites. It comes with content types to easily add personal trainers and classes with beautifully designed class schedules.

For quicker setup, it includes 1-click demo installer and all theme options can be easily customized using live customizer.

9. Dental Clinic

Dental Clinic

As the name suggests, Dental Clinic is a WordPress theme for dentists, clinics, and other medical services providers. It comes with powerful customization options, free slider plugin, parallax background effects, video background support, and more.

It has unlimited color choices, custom widgets, multiple sidebars, and contact form support. It is beginner friendly and comes with easy to use theme settings.

10. Modena

Modena

Modena is a beautifully designed WordPress theme for spas, health and fitness, and medical services provider. It features a widgetized homepage layout with a full-width slideshow at the top.

It has easier theme options to choose colors, sidebars, social sharing, and more. You can easily add services, testimonials, and use widgets to display them anywhere on your website. It has full WooCommerce support and can be used to build multilingual websites.

11. Beaute

Beaute

Beaute is a WordPress theme for spas, health and wellness, and fitness websites. It features a stylish homepage layout with a customizable fullwidth slider on the top.

It comes with easy to use content types to add services, staff profiles, and photo galleries. It is available in different color schemes and allows you to choose colors for individual pages. All theme options can be easily set up with the live customizer.

12. iMedical

iMedical

iMedical is another specifically designed WordPress theme for medical and health-related websites. It includes content types to easily add doctors, departments, services and more.

It features a modern homepage design with a featured content slider and navigation menu at the top. It supports schema.org rich snippets and custom widgets to add content discovery and social media sharing.

13. Presence

Presence

Presence is a multi-purpose WordPress theme designed for any business website including medical and health services. It has 10 pre-built website templates that can be installed with 1-click demo installer.

It is available in 6 color schemes, multiple slider styles, page templates, and custom widgets. It supports all essential WordPress plugins and comes with full support for WooCommerce.

14. Medicaring

Medicaring

Medicaring is a WordPress theme made specifically for medical professionals and healthcare services providers. It includes pre-built designs for different medical professions including surgeons, yoga, dental, and more.

It comes with multiple layout choices that you can mix and match. It also includes a page builder and a slider plugin that you can use to create custom page layouts.

15. Atomic Blocks

Atomic Blocks

Atomic Blocks is a powerful WordPress theme with simpler and modern layout options. It is made up of blocks, which you can drag and drop when writing posts and pages.

It features a minimalist design and can be easily customized for a medical or healthcare related website. It only includes options that you will actually use which makes it super-easy to use.

16. Medical Circle

Medical Circle

Medical Circle is a free WordPress theme for medical, doctors, dentists, and other healthcare professionals. It comes with a 1-click demo installer that allows you to import demo content. You can then just go ahead and replace it with your own content.

It comes with easier theme settings and utilizes the live theme customizer for all options. It includes multiple page templates including a separate blog page template.

17. Maxi Health

Maxi Health

Maxi Health is another medical and health WordPress theme with a modern and professional design. It includes demo content importer which helps you set up your website like the demo.

All theme options are available under live customizer which allows you to see a preview of your website as you edit it. It offers a ton of customization choices with unlimited colors, sidebars, page styles, and a visual page builder.

18. Medical Supplements Store

Medical Supplements Store

As the name suggests, this theme is a free eCommerce ready option for medical stores, pharmacies, and similar businesses. It works with all top WooCommerce plugins and can also be used on multilingual eCommerce stores.

Theme homepage features a large slider on the top, which is followed by content areas like recent posts, products, and more. It includes two navigation menus on top including one to display social media icons.

19. Latest

Latest

If you are looking for a WordPress theme for a medical and health-related store, then take a look at Latest. It is a beautifully designed WordPress theme with full WooCommerce support.

It is a minimalist WordPress theme which allows it to be easily used for any kind of business. It only includes the options that you will use and comes with a getting started dashboard to walk you through theme setup.

20. Profident

Profident

Profident is a beautifully crafted WordPress theme for dentists, clinics, and medical services. It is available in 15 languages and comes with a custom admin panel that helps you add opening hours, upload custom logo, add phone number, appointment booking form, and more.

It enables you to make a website without struggling with theme options and compromising on features and flexibility.

21. Loft

Loft

Loft is a multi-purpose WordPress theme with beautiful typography and an elegant design that will help your medical and healthcare website stand out. It includes several custom widgets to display ads, social profiles, testimonials, and more.

You can use built-in content types to add services, portfolios, and staff profiles. It is beginner friendly and allows you to easily set up your website with quick installation and demo content.

We hope this article helped you find the best medical and health care WordPress themes. You may also want to see our ultimate step by step WordPress SEO guide for beginners.

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