Sunday, 31 December 2017

WordPress Core Committer Stats

2017 is coming to a close, and unless someone commits something very soon, WordPress Core development is at rest (since we have an API to do that now). This is the third year I’ve compiled these stats, see the 2016 committer stats for some of the background information. I’m going to share the stats and then share my reactions to seeing them. An important caveat, in the post I’ll mention employers but we need to remember that people change jobs and that not everyone works on donated time. In fact, the vast majority of WordPress core committers are volunteering their time when they review, write, and commit code to WordPress.
2017 will end the year with 1731 changesets to trunk. This is down from 2967 last year. These changesets were committed by 35 individuals, down from 37 in 2016.
2017’s most prolific committer was Sergey Biryukov who was responsible for 20.57% of all WordPress commits. He takes this crown from Dominik Schilling. In raw numbers, Dominick had 4 more commits in 2016 than Sergey did in 2017. This is the first time since I started keeping these stats that a non-release lead has had the lead.
Other notable committers (by volume of commits) in 2017 were Weston Ruter (18.14%)


VersionPress in 2017, plans for 2018

It’s the end of another year, let’s look back at 2017 and talk about our plans for 2018. The two most significant things from us in 2017 were:
Release of VersionPress 4.0 beta with support for WordPress plugins and themes.
Introduction of, a hosted platform that includes content merging (“staging that works”) and other productivity features.
VersionPress 4.0
4.0 is a significant update of VersionPress’ internals to support plugin and themes in a flexible way. WordPress core itself is treated as a “plugin” and you can view its definitions on GitHub: schema.yml, actions.yml, shortcodes.yml and hooks.php. It’s quite amazing that the entirety of WordPress can be described in a relatively few lines of code, and typical plugins are of course much smaller. Here is an example of WooCommerce definitions.
4.0 is currently in beta and the two key things remaining are:
Implement some remaining issues and wrap up the final release
Create an online repository for plugin definitions (#1243)
But even with that, we recommend you use 4.0-beta over 3.0 stable as it passes the same set of tests and is generally better prepared for the future.


WordPress Core, the next battles!

What are the next battles we should take to improve WordPress technology and workflow? What should we do next? I’ve been part of the WordPress community for more than a year now, which is really short in WordPress time, but I truly love this community and I hope to contribute for several more years. This year has been amazing in terms of Development and Workflow evolutions in the WordPress community, partly pushed by Gutenberg. Let’s continue modernizing WordPress!
In this very subjective post, I’m going to list some of the battles worth considering for the future of WordPress. No battle is easy, but remember:
we’re on a marathon not a sprint and no matter how far away the goal is, the only way to get there is by putting one foot in front of another every day.
Git and GitHub
Trac served WordPress very well, it centralizes all discussions and patches in one consistent place, but is it the right tool for a large Open Source project in 2018? Is it time to move to something else?
A new generation of developers works exclusively on Git and GitHub. Casual contributors won’t invest time to learn a tool not used in any other place (I’m probably exaggerating a bit here) just to submit a small


Friday, 29 December 2017

21 Best WordPress Themes for Fashion Blogs

Are you looking for the best WordPress themes for fashion blogs? Traditional WordPress themes are often designed for businesses and traditional blogs which lack the style you want to see from a fashion website. In this article, we have hand-picked some of the best WordPress themes for fashion blogs, websites, and online magazines.

Best WordPress themes for fashion blogs

Building a Fashion Blog with WordPress

WordPress is already used by many top brands including some big names in the fashion industry. Mainly, because it is so easy to use and customize.

There are two types of WordPress websites., which is a hosted WordPress solution and also known as self-hosted WordPress. See the difference in our guide on vs

We recommend because it gives you access to all WordPress features out of the box.

You will need a domain name and a WordPress hosting account to start your self-hosted WordPress website.

We recommend using Bluehost. They are one of the largest hosting companies in the world and an officially recommended WordPress hosting provider.

After purchasing hosting, you can follow the step by step instructions in our how to start a blog guide.

That being said, now let’s take a look at some of the best WordPress themes for fashion blogs that you can use on your website.

1. Shoppe


Shoppe is a highly customizable WordPress theme for fashion websites and building an online store.

It ships with an integrated drag and drop page builder and multiple ready-made designs that you can use as an starting point. It includes beautiful photo galleries, sliders, multiple navigation menu styles, and more.

2. Løge


Løge is a stunningly beautiful eCommerce WordPress theme designed particularly for fashion and style related websites. It features a gorgeous shop front, customizable blog and archive pages, and flexible design options.

It supports all page builder plugins which allows you to create your own landing pages as well. It has beautiful templates for photo galleries, contact form, and full width pages.

3. Stack


Stack is a uniquely designed WordPress theme with bold colors, grid layout, and beautiful animations. It is well suited for all kind of content and its design make it highly suitable for fashion and lifestyle websites.

On top of that, it has a portfolio section, beautiful image galleries, and complete WooCommerce support. It has a custom theme options panel with 1-click demo data importer for quicker set up.

4. Gallery Pro

Gallery Pro

Built on top of Genesis framework, Gallery Pro is an elegant WordPress theme for photography and fashion blogs. It features your logo on top followed by a navigation menu, header image, and then your most important content with minimalist design distractions.

It includes custom page templates, multiple widget ready areas, theme customizer support, and more. It is highly optimized for speed and performance.

5. The Styler

The Styler

The Styler is a WordPress theme for fashion, beauty, health and fitness websites. It features a unique homepage design with a sticky navigation menu and a full screen header image on top.

It has templates to use for your blog page, full width page template, and landing pages. It includes support for multiple colors, custom widgets, social media icons, and WooCommerce.

6. Pepper+


Pepper+ is an all-purpose WordPress theme with a modular approach to design. You just need to drag and drop modules to create stunning page layouts on your own. It also includes several ready-made website designs that you can import with 1-click.

It includes features like contact form support, Google fonts, Google Maps, WooCommerce support, pricing tables, and more. It is flexible enough to be used as a simple traditional blog as well as a full-fledged online store or a membership website.

7. Peak


Peak is an elegant WordPress theme for photographers, fashion designers, artists, and other creative professionals. Its homepage has a beautiful masonry tiles layout, which can automatically populate tiles from your posts.

It comes with a built-in portfolio post type, mega menus, slide out widgets, page title banner, custom 404 error page, and full WooCommerce support.

8. Salon


Salon is a beautifully designed WordPress theme suitable for fashion blogs, spas, and beauty salons. It has an elegant layout for the homepage with a fullscreen slider on top.

It comes in multiple color schemes and allows you to use a different color scheme for each page. Inside you will also find custom widgets for social media, contact information, and content discovery. It is eCommerce ready and can be used with all the top WordPress page builders.

9. Elegant


Elegant is a minimalist style WordPress theme suitable for fashion and lifestyle blogs. It uses elegant typography with beautiful photo galleries that makes your content stand out.

It has built-in portfolio section with beautiful masonry grid layout to display portfolio items. It comes with multiple header styles, templates, layout choices, team members, and 1-click demo installer for quicker setup.

10. Meteor


Meteor is a WordPress photography, portfolio, and resume theme. It features a beautiful grid layout on the homepage to showcase the best of your work. It supports photos, designs, videos, services and more.

Each portfolio items gets its own detailed page with multiple styles and layouts. It comes with a unique resume template to create your online cv.

11. Zarya


Zarya is a personal blog theme for fashion blogs and portfolios. It features soft pastel colors, crisp typography, and a spacious layout. It is designed to be functional out of the box with a focus on performance and speed.

It is available in boxed and full width layouts. It also includes custom background and header support, custom widgets for about us, Instagram blocks, and built-in social sharing buttons.

12. Neto


Neto is a WooCommerce ready WordPress theme suitable for all kind of fashion blogs, boutiques, and fashion accessories. It features a clean design with a uniquely engaging homepage. It comes with built-in support for all popular page builder plugins.

It has a custom theme options panel for easier setup. You can also customize it using live customizer which gives you full control on colors, layouts, widgets, and more.

13. Envy


If you are looking for a stylish and free WordPress theme for your fashion blog, then take a look at Envy. This beautifully designed WordPress theme features a beautiful three column grid layout to display your content.

It also includes social media buttons, full screen search overlay, page templates for blog, archives, and full-width pages, multiple sidebars, and more. It is quite easy to use and requires very little time to setup.

14. Aquarella


Aquarella is a bright and beautiful WordPress blog theme using bold colors and traditional blog layout. It comes in multiple color schemes so you can switch to more subtle color schemes if you like.

It includes custom background, header, social widgets, author profile widget, Google Fonts, and more. It is translation ready and easy to set up.

15. Balance


Balance is a well crafted WordPress theme for any kind of business or professional website. This ecommerce ready theme, features a full width slider on top with your call to action on the homepage, which is followed by different sections of your website.

Its well balanced design allows it to be styled any way imaginable. It ships with multiple color schemes and you can also create your own colors if needed. Theme setup is quite simple and beginner friendly.

16. Lavelle


Lavelle is a free magazine style WordPress theme suitable for fashion blogs. It uses beautiful colors and featured images to create a highly engaging user experience for your audiences.

It has two column layout for blog posts and a single column layout for pages. It has multiple widget ready areas in footer as well. This simple theme is easy to customize and quick to set up.

17. Paperbag


Paperbag features a very clean minimalist layout for a fashion blog or magazine website. Behind this simplicity there are tons of options (80+ options in theme customizer alone) to fine tune every aspect of your website.

It includes multiple layouts, several sidebars, custom widgets, and a flexible homepage layout. It is tested with all essential WordPress plugins and works effortlessly with popular page builders.

18. Zennor


Zennor is a flexible WordPress theme for fashion blogs with a feminine touch. Designed for blogs and online shops, this WooCommerce ready theme features a unique modern homepage available in different layout combinations.

It comes with a beautiful featured post slider, grid layout for blog posts, product carousel for WooCommerce, and custom plugins for Instagram and Facebook integration. Theme setup and customization is quite simple and uses live theme customizer so that you can see live preview of your changes.

19. Ultra


Ultra is a multi-purpose mega theme for WordPress. It has multiple ready-made website designs that can be installed with 1-click, including demo data. You can use its intuitive drag and drop page editor.

It comes with Google Maps, contact forms, pricing tables, timeline, animated counters, progress bars, and more. It has multiple layout choices that you can use with your own colors and custom widgets.

20. Indigo


Indigo is an excellent well crafted WordPress theme suitable for fashion blogs, boutiques, and fashion magazines. This super flexible WordPress theme comes with 15 ready-made website designs that can be installed with 1-click.

It uses modules to build layouts so you can just drag and drop a module to add it or remove any existing module that you don’t want. It is easy to set up and use and you will love its attention to details.

21. Latest


Latest is a WordPress theme for online stores using WooCommerce. This beautiful WordPress theme features a unique shop front with a header that you can use to announce products. For a fashion blog this area can be used to display your featured content.

It includes, 5 blog layouts, multiple ecommerce layouts, and a detailed single product page. All theme features work out of the box and it takes very little time to set up.

We hope this article helped you find the best WordPress themes for fashion blogs. You may also want to see our ultimate step by step WordPress SEO guide for beginners.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 21 Best WordPress Themes for Fashion Blogs appeared first on WPBeginner.


101 essential resources for WordPress plugin and theme developers

This set of resources is aimed at plugin and theme developers of all levels of experience. It’s intended to help you find useful stuff, whatever stage you’re at – from absolute beginner to hardcore expert. One of the challenges in compiling this list was how to structure it. I’ve tried to list the sections in a meaningful way, starting with the very basic stuff and progressing to more advanced elements, but it wasn’t always possible to provide everything in a sequential way. If you’ve got any suggestions, additions, feedback, please let me know in the comments below.
Learning the basics
If you are completely new to WordPress, you might like to consider some of these resources for learning the basic technologies behind how websites are built. If you’re already comfortable with the basics, you can skip ahead to the next section which deals with learning resources for WordPress.
HTML training resources
Learn the basics of HTML online.
CSS training resources
Learn the basics of CSS
PHP training resources
PHP is the building block of WordPress. Whether you are developing a plugin or a theme, you will need to know PHP. The following is a short list


Best of 2017: Our top 5 search industry articles

As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site.

So far this week, we’ve rounded up our top five articles on SEO and top five articles on PPC. To wrap up the week, we’re taking a look at our top five most-read articles about the search industry.

Our Industry category on Search Engine Watch covers any developments in the wider search industry, such as new search engines, the evolution of Web 3.0, or major changes to search engines like Google, Bing, Yahoo, etc. It also covers articles about strategy and how marketers should approach SEO, PPC and SEM in their day-to-day jobs: such as how to get execs excited about SEO, or how much SEO should really cost.

To the surprise of no-one, our most popular articles in this category tend to be things that Google is doing. So here is our very Google-centric list of the top 5 most popular Industry articles published in 2017.

#1: The 10 best Google Doodles of all time

Who doesn’t love a good Google Doodle? The creative and inventive Google Doodle, which we’re now accustomed to seeing on the Google homepage with regularity, actually began life in 1998 as a quirky out-of-office message to notify users that Sergey Brin and Larry Page, co-founders of Google, had gone to Burning Man festival.

Soon afterwards, Google began experimenting with Doodles to mark historical events, and the Doodle’s popularity was so great that it has become a regular fixture on Google’s homepage, with a dedicated team of around 10 staff members.

In our most-read Industry article of 2017, Clark Boyd looks back over nearly 20 years of Google Doodles to pick the 10 best Doodles of all time.

The 10 best Google Doodles of all time

#2: Google just released verified customer reviews: 3 ways to come out on top

Customer reviews are important for SEO and brand reputation, particularly in the new age of linkless link-building. But they aren’t always reliable. As such, Google’s introduction of Verified Customer Reviews, a method of leaving feedback in which you can guarantee that the reviewer is a genuine customer – was a big development.

Amanda DiSilvestro looked at how business owners can sign up for verified customer reviews, as well as three ways to make sure you come out on top.

Google just released verified customer reviews: 3 ways to come out on top

#3: A visual history of Google SERPS: 1996-2017

Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP).

Since Google began as a college project named Backrub in 1996, those “ten blue links” which make up the Google SERP have undergone all kinds of evolutions, from the advent of local results in 2004 to the introduction of Google Suggest in 2008, to the more recent removal of the right-hand rail of search ads in 2016.

It can be easy to lose sight of just how much the SERPS have changed as a whole, over the years. This brilliant infographic by Clark Boyd, Safiya Lawrence and Chelsea Herbert looks back over how far Google has come, and considers the trends that predominantly define the SERPs today.

A visual history of Google SERPs: 1996 to 2017

#4: What do we know so far about Google’s new homepage?

And speaking of changes to Google… Without a doubt, the biggest change to come to the internet’s most popular search engine this year has been the launch of its new, feed-based mobile homepage in July.

Perhaps the most drastic update of the homepage since Google’s creation in 1996, the new homepage allows users to customize a news feed that updates based on their interests, location, and past search behaviors.

On the heels of the new homepage’s US launch, Clark Boyd looked at what we knew so far about the homepage, why Google chose to launch it when they did, and the potential new opportunities for marketers.

What do we know so far about Google’s new homepage?

#5: Google Chrome SSL certificate proposal could affect millions of websites

In another major piece of news this year, potential millions of websites that use SSL certificates issued by Symantec and affiliated resellers faced finding out that their certificates were effectively worthless as far as Google Chrome was concerned, after a member of the Chrome team published a proposal that would make them untrusted over the next 12 months.

According to the Google Chrome team, Symantec had not properly validated thousands of certificates. In fact, the Chrome team claimed that “an initial set of reportedly 127 [misissued] certificates has expanded to include at least 30,000 [misissued] certificates, issued over a period spanning several years.”

Al Roberts looked at the news for Search Engine Watch and its potential impact for website owners

Google Chrome SSL certificate proposal could affect millions of websites

And that’s it for us in 2017! We hope you enjoy revisiting the best of our published content over the past 12 months, and we’ll see you in the new year!


Thursday, 28 December 2017

How to Install WordPress Themes and Plugins From GitHub

A lot of WordPress theme and plugin developers use GitHub to implement version control for their projects. This means all their code and files are available for anyone to see and download. However, having to install WordPress plugins from GitHub manually can be frustrating. As you can probably imagine, there are tools that help you streamline the process of installing plugins and themes from GitHub. Depending on the method you opt for, you can even ensure that each piece of software you install will update automatically, whenever the developers make changes to its repository. This way, you can tinker around with each project to your heart’s content.
In this article, we’re going to talk about why you should use GitHub for your WordPress development projects.
Then we’ll show you how to install WordPress plugins from GitHub (and themes too!) using WP Pusher, a dedicated tool. Let’s get to work!
Why you should consider using GitHub
For the uninitiated, GitHub is a platform built on top of the Git version control system. This type of software enables multiple developers to work on the same files simultaneously. Using it, developers can upload their code and files


Elementor’s 2017 In Review

2017 has been an amazing year. Looking back, it is impressive to see just how many features we managed to release in a single year. For us, each new feature is not just another shiny coat of paint. Each feature represents a new way of creation, and hundreds of hours of planning and development behind the scenes. We are proud of every single feature, but especially proud of how they all combine to deliver the full design experience of Elementor. Browse through the months to see just how we evolved over the past 12 months If you managed to scroll this far, you can already guess our underlying foundation behind each of these features: ‘Design better. Design faster.’ We plan to keep the increase our already fast dedicated pace for 2018, delivering new innovative solutions that will make your work creative play more remarkable and fun


Development Plans for Easy Digital Downloads 3.0

Easy Digital Downloads 3.0 is expected to be released sometime in the first or second quarter of 2018 and with it we are shipping a significant number of changes. To help developers and users alike prepare for the 3.0 release, we’ll be communicating these changes through this blog consistently over the next few months. The 3.0 release will have two primary focuses:
A complete migration of data from the WordPress default tables into custom database tables that offer significant performance and flexibility improvements.
A complete rebuild of the reporting tools offered in order to provide store owners accurate and actionable reports of their store’s eCommerce activity.
We have chosen to skip the 2.9 version and jump straight to 3.0 as this is going to be a significant release with a huge number of underlying changes that pose the possibility of breaking backwards compatibility. Our goal is to always maintain 100% backwards compatibility but it is possible that we’ll need to strategically break backwards compatibility in some places for Easy Digital Downloads 3.0. As we work through the 3.0 release we’ll work to heavily document any and all break points that we


How to make money with WordPress in 2018

2018 is around the corner, and as everyone reflects on 2017, you may be wondering how you can increase profits of your own business, or maybe start a new one revolving around WordPress technology. However, have you ever thought about the WordPress economy? Is it still a thing? WordPress is Old
If WordPress was a person, it would be learning how to drive soon, and in the tech community, that is basically ancient. So you have to think with a platform existing THAT long, is there really an economy to be had still, or has it all been done and its now too late?
With the rise of JavaScript frameworks like React, Angular, and Vue with enough knowledge you could jump in on the ground floor and get going, show enough of your chops off and you’ll get steady work either consulting businesses on projects, or even making money from the other developers who use the framework. However this isn’t the case with WordPress, since it has been around for so long its not easy to “break into” the scene. Most plugin types have a reputation and have long standing with the community, so your only hope of getting business may be finding “new to WordPress” users, which is rare,


How to Force Logout All Users in WordPress

Do you want to force logout all users in WordPress? If you suspect that your WordPress may be hacked or just need users to login again, then there is no default option to do that in WordPress. In this article, we will show you how to easily force logout all users in WordPress.

Why and When You May Want to Force Log out All Users in WordPress?

If you run a WordPress membership site or an LMS plugin, and you need all logged in users to re-login, then this tutorial is for you.

You may want to do this for different reasons. For example, if you suspect that your WordPress site is hacked, then forcing logout will allow you to properly clean up your hacked WordPress site.

Next, if you are using a membership or pay per view site and fear that users may be sharing their passwords to access content, then this method will come in handy. After logging them out, you can stop them from sharing passwords.

Another scenario is that when you use a public computer or WiFi without using a VPN service. If you are not sure that you properly logged out, then this method will end all logged in sessions.

That being said, let’s take a look at how to easily logout all users in WordPress.

Force Log Out All WordPress Users

For this tutorial, you will be editing WP Config file called wp-config.php. We highly recommend that you backup your wp-config.php file before making any changes to it.

First you will need to connect to your website using FTP or via File Manager in cPanel. Once connected, you will find the wp-config.php file in your site’s root folder.

Editing wp-config.php file via FTP

You can right click and select edit to open the file in a text editor.

Inside your wp-config.php file you will find a code block that would look like this:

define('AUTH_KEY',         'K2#m<|[UO==4Nv c+Ox+^]NH.H*6DmQRJntnj|SwKg)>,>O-z/IeRr?>5lmx`Hf:');
define('SECURE_AUTH_KEY',  '-Qf(}6G(zB`(D*)]fe;iEw?M]PU>BY:$Ni6]~mYCfZ68l_M@R<5E_ICbPUVk.Vf@');
define('LOGGED_IN_KEY',    '6R6:bur.^!Q1K-/H!$]A$g3JaaO]r|B&zu~{-*})|+C|<V,^c|f^vlhp$urvTr7>');
define('NONCE_KEY',        'LM7}+||^qoISh4#q_ ST%#x0vke+TQD(^$W{lVQ_TyV!%,N++H)4+>uSZl6Z%W[3');
define('AUTH_SALT',        'PpS;19y?W31AY@:=,RC;&0kkNXNkP -v=Lr;ghGft:?WV5vA-lje|h{A19Tfzq$[');
define('SECURE_AUTH_SALT', '+H.u}x4u<6-^HY+<?oRkZ{9T)E_)rR+uy.3Rpm*Z&S|UUO|5Wh6cn9.2pq+o4P[M');
define('LOGGED_IN_SALT',   'I{uT;rv5S`JRRs}=1+Ls_3YMDR^;|U[&x^Oy!yg2-:BO%|0W@c-n|SY8D3zo7-8-');
define('NONCE_SALT',       ':0Y`/h3JhwMRNCj~z[1}N@5QKp0|-s4C+XR~/-q6PfZ&Q.qFY5-]qS|L,CNbv>/z');

It is also possible that each of these lines just have ‘put your unique phrase here’ as the second parameter.

These lines are called authentication keys and salts. To learn more about them see our guide on WordPress security keys.

Next, you need to visit the WordPress Salts generator page. This page randomly creates new key strings that you can use in your wp-config.php file.

Generating WordPress security keys

You need to replace your existing keys with the new ones that you just generated. Once done, make sure to save your changes and upload your wp-config.php file back to the server.

Changing the salts will automatically log everyone out of your website, forcing them to relogin.

Improving Password Security for All Users on Your WordPress Site

If you run a membership website or allow users to register on your site, then users are likely to use easy to remember and weak passwords.

Weak passwords are easy to crack and pose a security challenge for your website.

If you suspect that your website is hacked, then you may want to safely reset passwords for all users on your WordPress site. This will allow them to generate new passwords for their accounts.

However, users can still use the same password that they had before. To avoid this from happening again, you can enforce strong passwords for all users on your WordPress site.

One of the most common question we get whenever we recommend using strong passwords is how to remember all those difficult passwords?

The answer is simple, you don’t need to. There are apps available that can manage passwords for you. See our guide on how to manage WordPress passwords for more on this topic.

We hope this article helped you learn how to force logout all users in WordPress. You may also want to see our complete step by step WordPress security guide for beginners.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Force Logout All Users in WordPress appeared first on WPBeginner.


Best of 2017: Our top 5 articles in PPC

As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site.

Yesterday, we kicked things off with a look at our top 5 articles about SEO, and if you missed that one, it’s definitely worth a read. Today, we’ll be turning our attention to the other great staple of Search Engine Watch content: PPC.

We covered some fun ground with our PPC articles this year, from emoji in AdWords ad titles to the psychology of ad copy, to the impact of Google’s new ‘Ad’ label on marketers. Let’s not waste any more time – here are our top 5 articles from 2017 about PPC.

#1: Emoji appear in Google AdWords ad titles

This was an interesting one. Just a couple of weeks after we wrote about Google’s decision to bring emoji back to the SERPs, emoji were spotted in the wild in AdWords ad titles, suggesting that Google had decided to go the whole hog in embracing emoji in both organic search and paid search ads.

Sadly, the test doesn’t seem to have lasted in the case of paid search, as Google’s official stance is still that emoji are “invalid characters” – but there have also been recent reports of people being able to bid on emoji in AdWords. Either way, the combination of fun emoji news with a potential big change for search marketers makes it no surprise that this was our most-read article about PPC in 2017.

Emoji appear in Google AdWords ads titles

#2: The psychology of language for paid search

When it comes to PPC best practice, there’s a vast amount of ground you can cover, from keyword bidding to demographic targeting, AdWords reports, landing page optimization and everything in between. But how often do we talk about the actual copy of the ads that are supposed to get consumers’ attention?

According to Sophie Turton, Head of Content and PR at Bozboz, people don’t buy what you do; they buy why you do it. In her presentation at Brighton SEO in April 2017, she explained how search marketers can use psychology to make their paid search ads more effective. Tereza Litsa sums up the key highlights in an informative piece for Search Engine Watch.

The psychology of language for paid search

#3: 10 online marketing strategies to make you a unicorn [infographic]

It’s hard to go wrong with a good infographic, and Larry Kim of Wordstream has a great one which brings together 10 online marketing strategies to make you a unicorn – one of those magical campaigns that’s so effective, it performs in the top 1-3% of all marketing campaigns.

Sound like a dream come true? Check out Larry’s infographic, whose points he expands on in further detail in his post, and find out why you need to forget everything you know about Conversion Rate Optimization.

10 online marketing strategies to make you a unicorn [infographic]

#4: How to target high-income consumers with AdWords

There are many industries in which being able to target high net worth individuals with your paid search campaigns is extremely useful. If you think that AdWords doesn’t have this function, you might want to think again.

Wesley Parker reveals the secret behind a “deeply hidden gem within AdWords”, currently available for U.S. locations only, which allows you to target people based on their household income. With step-by-step instructions and screenshots, he explains exactly how to set this up, as well as how you can use layered targeting to pull in multiple different demographics.

How to target high-income consumers with AdWords

#5: How will Google’s new ‘Ad’ label impact marketers?

In a major development for PPC, Google began testing a new look for its ad labels in January of this year, and in late February confirmed that this would be rolled out globally.

The new white label with green text and a green outline replaced the green label that was launched in June 2016, and blends much more seamlessly with the rest of the ad placement, perhaps creating less of a contrast between organic and paid search results. Clark Boyd considered Google’s motivation for the change, and the possible impact on search marketers.

How will Google’s new ‘Ad’ label impact marketers?


Wednesday, 27 December 2017

Is it better to hire a local WordPress developer?

In this day in age when when you have sites like WeWorkRemotely which is a job board just for remote jobs, and other non-technical jobs are now 100% remote, do you really need to hire a remote WordPress developer or consultant? A Local WordPress Developer Isn’t Necessary
The straight up and most honest answer is no. I have worked for many clients that were not in Los Angeles, or even in California. One of my clients right now is not even based in the United States. WordPress developers, consultants, etc. have the privilege of being able to work really anywhere they want. Some of my friends in the WordPress community are 100% “digital nomads”, they are constantly traveling the globe hopping from one scenic WiFi hot spot to the next.
Remote WordPress Developers Shouldn’t Dictate Timezone
You as a business owner shouldn’t worry about where a WordPress developer is located because it is on them to be responsive and mindful of your time. If they are half way around the world from you, don’t let them dictate what time a meeting will happen, a good consultant will know that their time zone is not as important as their client’s. This applies whether