Monday, 31 October 2016

Wix and WordPress Explainer

When you breach the terms of the GPL, the best plan is to put things right straight away, not misdirect away from the problem and condescend to the authors. Many were surprised when one of the pioneers of the open web accused a competitor of theft*. Matt Mullenweg complained on October 28 that the new mobile app Wix has released uses a big chunk of code from WordPress, namely the WordPress Mobile Editor Component. Matt is the original creator of WordPress and now CEO of the company successfully monetising it, Automattic, Inc.
That’s not inherently a problem — the code is open source free software, licensed under the GNU General Public License version 2 (GPLv2) — and anyone is free to do exactly that. But open source code is still subject to copyright and controlled by its author(s). They may have chosen to grant you a broad license to exploit their copyright and to use, improve and share their code any way you want. But you still have to comply with the terms of the license.
That’s the problem here. Mullenweg is OK with Wix using the community’s code, but alleges they have failed to comply with the terms of the license. In conclusion he says:
Release your


How I built my six-figure freelancing business in one year.

Thank you. — Thanks for sticking around and sharing an hour of your time with me this afternoon. I know these last few sessions on Sunday’s aren’t the easiest to make it to, so thanks for sticking around to hang out with me today. Like Chris said, my name is Nathan Reimnitz but online I go by a far less German — and much easier to spell — alias, Nathan Ello.
Now, before we dive into this session I think it’s important that we all get to know one another… And I suppose since I’m the one up here on stage that I should probably go first.
So, let’s get to know me… Well, I’ve been a developing websites for a little over 10 years now, and here’s what my personal journey as a developer has looked like.
The very first projects I worked on 10 years ago were all Dreamweaver and Flash… As the years passed on I’d moved over to Joomla and if you fast forward a few more years I’d finally made my way over to WordPress.
Now, I’m just like many of you (or at least I assume I am), and so even when I’m not getting paid to sit in front of the computer you’d probably still find me there anyways…


Analytify 2.0: The Best Free Google Analytics Plugin Is Here!

The time has come! Eagle has landed! Analytify 2.0 is released in the wild. It’s available for free, just go to your WordPress update screen and you could update hassle free. Analytify 2.0 is huge. Just look at the Changelog –
Enhancement : New clean UI design
Enhancement : Changed underlying directory structure
Enhancement : Refactored code
Enhancement : removed traditional analytics js – GA recommends analytics.js
Enhancement : Quick Tabbed navigation. No page reload.
Enhancement : Profile Tab – Hide Profiles list
Enhancement : loading stats with ajax
Enhancement : Our Core plugin is Free and required for all add-ons and pro upgrade.
New Feature : Page exit and Entrance stats
New Feature : Social Media Statistics
New Feature : Anonymize IP Address
New Feature : Force Analytics Traffic Over SSL
New Feature : Track User ID
New Feature : Demographic & Interest Tracking
New Feature : Help Tab
New Feature : Diagnostic Info and Error log
New Feature : Shows Comparison up or down Stats
New Feature : Every post row has a direct link of Stats which takes to next page screen and takes to stats section.
New Addon : Enhanced ecommerce Google Analytics for Easy Digital


Is Amazon the go-to search engine this holiday season?

Almost everyone knows that the overwhelming majority (93%) of online experiences begin with a search engine, but when you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google?

In 2012, a Forrester report found that 30% of all online shoppers start research products at Amazon. Wordtracker even went so far as to say that “Amazon has not only topped Google as the number one shopping search engine, but has attracted droves of individual and corporate sellers to its marketplace.”

Apparently, not much has changed since that time.

A recent study at the start of peak season for ecommerce has revealed that online retailer Amazon has taken a huge lead and become the first place consumers go to find products.

The study, run by personalization platform company BloomReach and Survata found that approximately 55% of customers use Amazon before any other site when searching for products online. This was the second annual “State of Amazon” study.

While the company’s gains are impressive, it’s nothing short of what consumers and researchers have come to expect from the retail giant.

In 2015, Amazon surpassed Wal-Mart as the most valuable retailer in the US, and its numbers only continue to grow. In the past, many more people would first turn to a search engine such as Google, but the number of services that Amazon offers puts the company at a distinct advantage for the coming holiday season.

The study

BloomReach’s second annual “State of Amazon” study surveyed 2,000 U.S. consumers over the 2016 Labor Day weekend and revealed surprising results. While 55% of consumers reported going to Amazon before any other retailer, search engines and other retailers lost equal ground, pulling in only 28% and 16% of consumers, respectively.

bloomreach amazon stats

The company’s lead has only increased since BloomReach’s inaugural “State of Amazon” study, conducted in 2015. BloomReach conducted a similar study in April, which revealed that Amazon already possessed 53% of consumers’ first product search.

As it turns out, Amazon is involved in nearly all online shopping experiences. In fact, approximately 90% of consumers will conduct a search on Amazon even if the product they want is on another retailer’s site.

bloomreach amazon stats

“Amazon continues to be the first destination when consumers want to find a product, driven largely by a perceived superior end-to-end experience,” said Jason Seeba, BloomReach head of marketing. “Online shopping is all about relevance and convenience, and comparison shopping has never been easier – especially with mobile growth.”

The retailers

Amazon’s grip on the public doesn’t stop at general shopping, either. With the holiday season creeping upon us, the online retailer is expected to be the first destination for almost all online holiday shopping. Approximately 94% of consumers reported plans to complete their holiday shopping on Amazon, as well.

While retailers are feeling the pinch of Amazon’s incredibly high consumer numbers, that doesn’t mean they’re entirely knocked out of the game. In fact, a majority of survey respondents said that other retailers were better at tailoring their websites and product recommendations.

Roughly one in five respondents reported that quality was their biggest concern while shopping at Amazon. It’s relatively easy to buy some objects, but others face a high rate of counterfeit complaints.

In fact, the biggest complaints came from customers who used Amazon’s relatively new “marketplace” feature. In an effort to compete with Etsy, another online retailer, Amazon created a third-party space for consumers to interact in much the same way they do on Etsy.

However, the growing artisan community came into Q3 2016 with a strong lead over Amazon’s Marketplace.


Amazon may have some fierce competition online from the Etsy artisan community, but other retailers are struggling with their ecommerce for the holiday season.

Wal-Mart in particular is making a big push to expand their online presence as holiday season creeps ever closer.

However, investors are still looking for proof that the payoff will be worth all of the time and money in the end. The company stated that it plans to spend approximately $11 billion in its next fiscal year on ecommerce initiatives while still focusing on remodeling its stores.


Wal-Mart, while its ecommerce spending might be alarming, isn’t new to this type of investment. In fact, its US online sales are second only to Amazon, the company it’s currently attempting to surpass.

As one of the most successful brick-and-mortar franchises in the nation, Wal-Mart certainly doesn’t have anything to fear as far as holiday sales go. The biggest issue for the company is whether its investors will see the current ecommerce spending necessary to compete with Amazon.

The shoppers

Whether it’s brick-and-mortar retail shopping or it begins on a search engine, holiday creep has arrived. In fact, by the time Labor Day rolled around this year, nearly half of American parents had already started their holiday shopping.

Retailers like Macy’s and Best Buy have already started their holiday advertising campaigns, even going so far as to deck out their stores in red and white holiday garb.

According to data from last year’s Rubicon survey, only 42% of parents had started their holiday shopping by September. This year marks a significant increase in their data, although other studies reveal that Rubicon’s numbers may run a bit high.

According to a report from 2015, only about 14% of American consumers had started thier holiday shopping by September. However, their most recent survey showed the same upward trend in those consumers choosing to shop earlier in the year.

American parents are expected to spend approximately $1,711 during the 2016 holidays, according to Rubicon. And as the BloomReach survey suggests, most of them will be headed to search engines and Amazon for their initial searches.

According to the BloomReach “State of Amazon” study, when holiday shoppers have an idea of what they want, 59% will start on Amazon and 24% will start on a search engine. However, even a Google search is likely to direct consumers to Amazon before any other retailer.

Amazon’s presence in the e-commerce community hasn’t gone unnoticed by consumers, either. In fact, one in five consumers revealed they were concerned about the company’s dominance relative to other retail outlets.

In conclusion

Amazon, while a powerhouse in the ecommerce community, still has a few issues of its own to work out. For one, its artisan-only Marketplace doesn’t offer the kind of authenticity and service that sites like Etsy do. Consumers are not only concerned with counterfeit products, but with the company’s dominance over the online community.

Nevertheless, the company hasn’t pushed search engines or other retailers completely out of the holiday shopping game. A good chunk of consumers still turn to search engines before they conduct an Amazon search, although most search engines direct them to Amazon before other retailers.

Holiday shopping season has arrived, and although Amazon has its faults, 53% of consumers still report having left another website in favor of Amazon. This year’s holiday shopping trends just may mark a huge milestone for the company.


Publishers are struggling with AMP page monetization

Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP.

According to a DoubleClick study conducted earlier this year that looked at various performance metrics of AMP pages across 150 publisher sites, the majority of publishers using AMP saw increased eCPMs.

But now, The Wall Street Journal is reporting that many publishers using AMP are seeing their AMP pages generate substantially less revenue than their non-AMP mobile pages. According to the Journal, “Multiple publishers said an AMP pageview currently generates around half as much revenue as a pageview on their full mobile websites.”

One of the reasons for the lower revenue is likely that while AMP supports around 75 different ad providers, including many of the largest, there are fewer types of ad units available.

“AMP pages rely heavily on standardized banner ad units, and don’t allow publishers to sell highly-customized ad units, sponsorships or pop-up ads as they might on their own properties,” The Wall Street Journal’s Jack Marshall explained.

Those ad units that AMP doesn’t support might make it easier for publishers to maximize their revenue, but some of them, particularly pop-ups, are the very ad units that degrade user experience.

For now, Google is satisfied with AMP’s ad capabilities and Richard Gingras, Google’s VP of news, suggests that some publishers are seeing lower ad revenue on their AMP pages because they’re not taking full advantage of AMP’s ad capabilities. That said, he acknowledged that AMP is in its early stages.

“We want to drive the ecosystem forward, but obviously these things don’t happen overnight,” Gringas stated. “The objective of AMP is to have it drive more revenue for publishers than non-AMP pages. We’re not there yet.”

AMP is probably the future, regardless of revenue considerations

Despite the fact that Google is aware that some publishers adopting AMP are generating less revenue as a result, it will likely have time to improve AMP’s capabilities. That’s because publishers by and large seem prepared to stick by AMP, even if it’s costing them money in the short term.

One reason for this is that AMP traffic is growing. According to CNN chief product officer Alex Wellen, 20% of CNN’s search traffic now goes to the news outlet’s AMP pages, and AMP traffic has increased by 80% in the past two months.

The other reason publishers are giving AMP the benefit of the doubt is that they strongly suspect Google will favor AMP pages in a big way going forward. As one publisher put it, “Publishers who are not using AMP will probably be penalized.”

Even if that doesn’t come to pass, the expectation that Google will increasingly favor AMP pages over non-AMP pages will probably remain a powerful motivator for publishers to adopt it regardless of revenue considerations.


Episode 10: The Beaver Builder Team

Podcast: Play in new window | Download Subscribe: iTunes | Android | RSS
In this episode, Robby and Justin from Beaver Builder discuss creating a great product, the importance of feedback from your users and the community, and where they see page builders going.
Show Notes
Use the code BUILDSOMETHING for 10% off.


Complete guide to keyword research for SEO

Keywords are the backbone of SEO.

They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession.

In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs ability to perform keyword research.

Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword.

By using SEO terminology, we can say that two main factors of keyword research are:

  • Search Volume (number of monthly searches)
  • Keyword Difficulty (competitiveness of a keyword)

Unfortunately, unlike a classic economy where everything is quantifiable, things get a bit troublesome in the world of SEO. We usually rely on stats provided by the Google Keyword Planner tool which is based on PPC (pay per click) or paid search. It is really hard to establish the real state of things and it usually comes down to approximation.

But, we will discuss that later on in the article so stay tuned. For now, let’s start with the basics.

What type of keywords should I pursue?

There are two types of keywords that you should consider during your keyword research:

  • Those that can bring you profit (so called “money” or commercial keywords)
  • Those that can bring you traffic and links (also known as informative keywords)

Most websites exist so they could make a profit. In the majority of the cases, the products are directly sold through the website and shipped all over the country/world. This is why it is necessary to rank for keywords that will lure potential customers to your website and increase your sales.

Whenever you create some content, you have to consider your potential clients. What kind of a keyword will they use when searching for a product? These phrases will usually include descriptive words such as buy, cheap, affordable, etc.. They will help your customer pinpoint just the thing they need.

Unfortunately, as keywords become more commercially oriented, they will also become more competitive. For example, phrases with “buy” and “cheap” in them are among hardest ones to rank on the Internet.

Nevertheless, you still have to try and rank for them as they are the best way for you to remain profitable. On the other hand, you can search for keywords that will attract additional traffic.

Why would I do that, you might ask?

Line concept for search engine optimization

Simply put, unless you have enormous amount of money to spend on an aggressive marketing pay-per-click campaign (such as the one performed by Amazon), you will have to build your website from the ground up which will ultimately bring a lot of organic traffic.

You will require more links and shares to get to that point and the best way to get them it by writing about things that will interest larger audience. Here, I am not only referring to potential clients but also news websites, popular blogs within your niche and industry experts.

Let’s use this example. You are selling tractors. One of the first articles which you posted on your blog is about different types of tractors. Naturally, you are trying to promote your own tractors by linking to your product pages. If the piece is awesome, you might get several links and a nice bunch of shares.

As an alternative, you can create an awesome article about new agricultural measures. It may elaborate something that everybody is talking about and ultimately, it will give your website a lot of buzz.

The drawback of this second method is that your website won’t be making any profit. Yes, there will be a lot of visitors on your website but this will not be commercial audience. When it comes to selling your tractors, the conversion rate will be minimal. However, this is a good initial step towards building your brand and online presence.

For short-term goals, money keywords should be prioritized. For long-term, you need both types. Bear in mind, no matter what you do, you will have to use commercial keywords as a way to keep your website afloat.

Structure of a keyword

The structure and length of a keyword is one of the crucial things that are directly correlated to its difficulty and volume.

As I previously mentioned, there are certain types of keywords that are significantly more difficult to rank for. On the other hand, there are those that constantly have high or low volume or may even fluctuate. A Good example is “Summer Olympics”.

Length of a keyword is another factor that is important for volume and difficulty. As you can presume, volume becomes lower for longer keywords and vice versa. Based on their length, we can differentiate three types of keywords:

  • Short-tail keywords (1 to 2 words)
  • Medium-tail keywords (3 to 4 words)
  • Long-tail keywords (longer than 4)

When it comes to structure, we can differentiate:

  • Head (main word or a phrase which is the centerpiece of the search)
  • Modifier (a word which can be substituted for other words in order to change a single aspect of the keywords meaning)
  • Tail (all other words used to describe or explain our query)

Short-tail keywords are the simplest formation. They only have a head word. Generally speaking, it is nearly impossible to rank for such a phrase due to extensive competition. However, they do bring an enormous traffic.

Medium-tail keywords are just the thing we are looking for. As you can presume, 3 to 4 word phrases are extremely sought after. They definitely do not have the same volume as short-tail keywords but with them, you stand a chance of ranking.

Long-tail keywords are longer phrases than four words. Even though they are really easy to rank for, they are often neglected due to their low volume. However, long tails can also be quite powerful when you rank for a lot of them at the same time.

Basically, when you perform research, you should focus on phrases that have medium volume and low or medium difficulty (thus medium-tail keywords). But, there is a catch. Keyword research doesn’t stop when you find such a phrase. Instead, you need to focus on those medium-tail keywords that are performing better than the rest.

If a keyword has lower volume, it needs to compensate by being easier to rank for. On the flipside, if it has medium difficulty, it needs to have higher search volume to justify the effort.

lying books in a stack

Finding keyword ideas

In order to do keyword research properly, we need a lot of initial ideas that will lead us during the process. Based on the previous chapters, you somewhat understand what is required from you. Now, let’s find a way to detect all those phrases that can have a positive impact on our sales.

It is usually recommended that you start from your main product or service which you are offering. Commercial keyword research is much more limited. You already know what you have to focus on and you will do everything to optimize around that phrase. On the other hand, if you wish to boost website’s stats, you are able to create different content.

Always have in mind that besides your own industry, you can also tap into niche markets. They include all the topics that are somewhat related to you but are not exactly what you are offering. We can call them shoulder niches.

How to find keywords

Let’s review all the tools and approaches you can us to get keyword ideas:

1) Google auto-suggest and searches related to

Google itself is a keyword suggestion tool. For example, when you start typing in a phrase the search engine will start completing your sentences, giving you 10 suggestions as you go.

google search

At the same time, on the bottom of every page there will be “Searches related to” section. Here, Google will give you eight additional suggestions that are closely related to your topic.

However, due to its limitations, the biggest search engine can only be used as a way to get basic understanding of the topic. Nevertheless, it is a solid starting point.

2) Wikipedia 

Oftentimes when we look for something on the internet, we turn to Wikipedia as a source of extensive knowledge. Even though there are better sources for particular topics, this website is still considered as the best and most comprehensive encyclopedia.

By entering your main keyword in its search engine, you will get a page with a description. Here, in the table of content, you can get other relevant topics and sub-categories.

Most of these sub-categories are really extensive and they can be used as source to additional research. We refer to them as shoulder niches or niches that are in some way related to our own niche.

3) Quora, Yahoo! Answers and forums

For some time now, Quora and Yahoo! Answers have been the two best places for finding answers to all your questions. Nevertheless, every industry has its own forums that are recognized as good source of information.


Now, here is the general idea. If someone has already looked for something on forums, there is a high chance they will use the same (or similar) phrase in Google search bar. By using these platforms, you can easily learn what are the trending topics, what are people interested in and subsequently, what is going to bring most traffic to your website. is a forum search engine that can be extremely useful when it comes to collecting keyword ideas from forums and online boards. Simply enter your keyword in its search box and you’ll be given lots of keyword ideas directly from forums which you won’t be able to find anywhere else.

4) Google Trends and Google Correlate 

As I mentioned, search volume for keywords is not static. It fluctuates. If you are an SEO expert, you should recognize rising and falling trends and act accordingly. This is why many experts like to use Google Trends as the initial point of their research.

If the number of searches per keyword is rising, this means that we have a chance of creating awesome content before the topic becomes too popular and hard to rank for. Furthermore, Google Trends can show you from where the majority of the traffic is coming from and give you some additional keyword ideas.

google trends explore

Google Correlate is part of Google Trends. It uses as a scale of 1 to -1 to show you the level of correlation between your starting keyword and all the other phrases. To rephrase, it shows the search patterns where some keywords are likely to rise or fall together with your main keyword.

5) Google Keyword Planner

Google Keyword Planner is one of the most commonly mentioned tools when it comes to keyword suggestions and there is a good reason for it. This tool is based on AdWords system where search engine is able to calculate volume, competitiveness and price for each keyword.


Unfortunately, when it comes to volume and competition, it is based on paid search not the organic one. As of late, Google focused on using it primarily for PPC. So, unless you invest some money in paid campaign, you cannot get good results.

Nevertheless, it is still a good tool for getting keyword ideas. First, you need to access “Search for new keyword and ad group ideas” option.

Then, you are interested in two things:

  • Ad group ideas (suggested keywords are categorized into potential ad groups)
  • Keyword ideas (a list with keywords that are closely related to your main keyword)

Although you can only use keyword ideas, I strongly recommend that you also use Ad group ideas. It will widen the scope of your search a lot.

For example, if you use “cat food” keyword, you will instantly get several suggested phrases consisting of both “cat” and “food”. They will have volume, suggested bid, competition and other stats. However, if you use Ad group ideas before Keyword ideas, you can get a list with all the other related groups of keywords such as “cat toys” and “pet food”.

As you see with Ad group ideas you not only get suggestions based on your main keyword but also semantically related words and phrases that your competition might not even know they exist.

6) Keyword Shitter

This rather simplistic keyword suggestions tool is considered as one of the most comprehensive tools of its kind on the internet. Besides the fact that it is easy to use, it provides amazing results.

All you have to do is type in a keyword and this program will give you a huge list of suggestions. To refine search, you can use positive and negative filters that will include or exclude certain word or phrase.

This tool needs some time to retrieve all the results but it is more than worth it. Word of caution – after a while it will start giving unrelated results. Because of it, you will have to be careful when assessing them.

After your list is complete just head back to Google Keyword Planner, copy-paste the list of results Keyword Shitter got you add the most lucrative keywords to your list.

7) io

Another great free SEO tool on our list, is pretty solid when it comes to extracting keyword from various sources. You can use Google, Bing, YouTube, Amazon and other search engines and add suggestions to your list.

For example, you can add several suggestions from Google and then start browsing Bing and add several suggestions from Bing. What makes this tool so special is the fact that it doesn’t only give you words to add before and after your main keyword, but it does this for every letter in the alphabet.

For example, if your main word is “organic food”, will give you ideas like “best organic food” or “organic food delivery” for every letter from A to Z.

At the end of the process, you can export all these results to use later on in Google Keyword Planner of some other tool of your choice.

8) SEMRush

When it comes to reverse engineering your competitors’ SEO, SEMRush is definitely the tool which you always have to have in your arsenal. Its unique advantage lies is its ability to show very accurate organic and PPC data for almost every website.

This great program can be used to spy on your competition and check out their keywords (among other things). Just enter the URL of your main competitors in SEMRush and see exactly where their organic traffic is coming from.

It will give you pretty accurate data allowing you to copy the strategy of your competition. SEMRush shows all the ranking keywords of a website and their current positions in Google together with the percentage of traffic they bring and many other useful stats. It is a great way to get some fresh keyword ideas that no other tool can show you.

Assessing the keywords and your competition

You probably have an extensive list of results in front of you by now. That’s great!

Now, you need to examine all of them and find just the right keyword that has greatest potential.

education book with science icons

If I wrote this article a couple of months ago, I would definitely suggest using Google Keyword Planner. Due to the significant changes that Keyword Planner undertook, it is no longer an option that’s free for everyone. Google wanted to place emphasis on PPC users that spend money on AdWords . As an organic user, you won’t get the full scope of things.

But, there are other tools which can be used. During this part of research, you have to determine search volume and keyword difficulty of a keyword. You also need to see how much work it will take to reach top rankings in Google which can be done by analyzing the links of your competitors as well as the strength of their websites.

How to use your keyword research tools

Some things can be done quickly and painlessly without having to invest a cent. But, during this stage, it is recommended to invest some money in tools.

Have in mind that you are able to perform the entire research without spending any money. But, for optimal results, you might consider getting some of the keyword research tools from the list.

Now, let’s see what kind of programs you need.

1) io – assessing keyword volume 

Maybe Google Keyword Planner changed but hasn’t. The tool is based on the same data which can be found in Google Keyword Planner. In fact, it extracts all the info from it. So, even though Keyword Planner is no longer an option, you have a suitable replacement.

It provides three basic types of data:

  • Volume (total number of monthly searches in Google)
  • CPC (cost-per-click or the amount of money that bidders pay for that particular keyword)
  • AdWords Competition (number of people bidding for that keyword)

Although this data is based on PPC, it does show us how competitive and popular a keyword is. Be cautious though because this is only an approximation. It doesn’t show the real state of organic traffic.

Similarly to Keyword Shitter, you have a positive and negative filter which allows you to include or exclude certain words to your liking. On top of that, you can further filter your search by looking for data either in Google, YouTube, Bing, Amazon or App Store. As you can presume, is also good for getting new keyword ideas.

2) Moz Keyword Explorer – assessing keyword difficulty

Next step of the process is determining the difficulty of your keyword. Although is great at accessing the volume, it doesn’t evaluate keyword difficulty. Instead, you should use Moz Keyword Explorer. This tool is by far the best way to assess how difficult a keyword is.

The three basic stats that this tool provides are:

  • Difficulty (how difficult it is to rank higher than the articles which are already ranking)
  • Opportunity (estimated organic click-through-rate)
  • Potential (combination of previous scores)

Together with the previously mentioned tool, Keyword Explorer can help us understand what to expect from a keyword. Its algorithms that assess difficulty are quite precise and I would full-heartedly recommend them.

The fact that this is a freemium tool makes it that much better. Just register an account with Moz and you’ll get five free searches per day.

Besides this basic data, it also shows you other keyword suggestions, SERP analysis and keyword mentions. It is a very practical way to analyze the first page of results and check your competition.

moz keyword planner

3) MozBar – Assessing domain authority

MozBar is something that every blogger should have regardless of whether they are performing keyword research or not.

This nifty extension is completely free and you can get it through Google Web Store. It shows you the PA and DA (page and domain authority of websites).

Whenever you search for a keyword in Google, you will get a list of all the top competitors. With this extension, you can see page and domain authority score of each one of the top 10 ranking websites without having to click on every page individually.

With that, we come to our next point.

4) Manually checking the first page

People tend to forget that the process of keyword research isn’t exclusively based on tool usage. Human factor also plays a role as you go to the first page of results and check all the competitors with your own eyes (also known as eyeballing).

No matter what you do, I always suggest that you start by checking keyword’s volume and difficulty. It is a necessity that will save you a lot of time later on. But, the numbers can only tell you so much. You need to eyeball each result on the first page and check all the competitors yourself.

Are there too many authoritative websites on page one? Do these results have extensive, high quality articles? If so, there is a slim chance of ranking.

On the other hand, if you notice a lot of sites with low PA and DA scores, forum results, pages on free blog platforms like or blogspot, it may indicate that the search is lacking quality sources.

By creating your own high quality long article, you can easily beat the competition and rank on page one. Don’t forget to build links as you go too which takes us to the last tool.

5) Ahrefs – Assessing links’ power and quantity

For now, everything seems ok. You have assessed the stats and your competition doesn’t look too stiff. Awesome! But, there is another, last step of the way. You need to check top 10 competitors’ backlinks.

Links still remain the most impactful ranking factor. That being said, you always have to check the links of other pages and see if you can beat that score. I would recommend using Ahrefs as the best tool for this particular purpose.

Ahrefs is pretty quick to notice new backlinks. On top of that, it is rather precise when doing so. The biggest issue with this tool is the price. But, if you are serious about keyword research, it is better if you get it.

Without assessing the links of your main competitors, you can never know whether you can actually rank for a keyword. Getting links can especially be problematic for brand new websites. As a result, all your efforts may be in vein.

There are two things that need to be considered:

  • Quantity of the links
  • Quality of the links

When it comes to backlinks, more is not always better. One link from a highly authoritative website can easily trump dozens coming from weaker blogs.

Again, it’s all based on free assessment. If a website has a certain number of links that doesn’t necessarily mean that we need the same number to overtake him. There are numerous additional ranking factors that have some impact. But, if the first few results have around 100 links each with average DA over 50, it can tell us where we stand and if the keyword is too difficult to penetrate.


SEO is not an exact science. It has never been. At best, it can be called a profession of educated guesses. Same goes with keyword research. But, similarly to other professions that are rather intangible (such as stock trading) we need a starting point which can reduce the risk of failure. In the end, there is no point in randomly selecting keywords, right?

Keyword research is a process that can be costly. At the same time, if you know the tools, you will be able to perform it for a much lower price. With this detailed guide, I hope you’ve got some basic understanding what can work and what is a complete waste of time. Let me know in the comments below.


19 Best Mobile Apps to Manage Your WordPress Site

Are you looking for mobile apps to manage your WordPress site on the go? Running a successful website requires a lot of time, and its hard to sit in front of a computer all day. In this article, we will share the best mobile apps to manage your WordPress site using your phone.

Best Mobile Apps to Manage Your WordPress Site

1. Apps Apps offers apps that connect to your self-hosted WordPress site. You can create posts, upload photos, and moderate comments from your Android or iOS devices.

Certain features of the app require you to create a account. It also comes with a built-in reader that shows the blogs you have followed on

For detailed instructions, see our guide on how to use WordPress app on your mobile devices.

2. WooCommerce

WooCommerce iOS app

If you run an online store using WooCommerce, then you can use the WooCommerce app for iOS to manage your store on the go.

The app offers a beautiful interface to view your store performance such as orders and sales.

It is not the replacement for the Desktop version as it lacks in terms of features. However, it is pretty useful to look at orders even when you are away from a computer.

3. Google Analytics

Google Analytics app

Google Analytics is the most powerful and free analytics tool available for website owners. It allows you to answer questions like

– How many people visit your website?
– Where they come from?
– What they do while visiting your website?

If you are not already using it, then see our step by step guide on how to install Google Analytics in WordPress.

Google Analytics app allows you to view your site reports using your mobile device. It allows you to create and view custom reports. You can select date ranges and view real time reports.

4. Evernote


Ideas for great blog posts, products, or strategies can appear out of no where. Evernote allows you to take notes using your mobile device, and it syncs across all your devices.

You can create to-do lists, draw doodles, take notes, save pictures, bookmarks, and videos. Evernote works on all mobile platforms, PCs, and Mac.

Alternatives: Google Keep | OneNote

5. Pingdom

Pingdom app

Pingdom is a popular website uptime monitoring service. You can set it up to monitor one site’s uptime for free.

Pingdom’s mobile apps alert you when your site is down. It also shows you the status of your website and the services you are monitoring.

6. Buffer


Buffer allows you to schedule posts for your social media profiles. Their mobile apps allow you to do that from anywhere using your mobile device.

You can view the posts you have queued, posts you have shared, analytics, and add new content on the go. It helps you keep your followers engaged even when you are away from your desk.



IFTTT allows you make internet work for you. The IFTTT mobile app brings that power to your mobile devices.

You can use it as a monitoring tool, automate your workflow, and get instant notifications. Aside from WordPress, it also works with many other online services and tools. It even allows you to automate your smart home and office.

Take a look at our tutorial on how to automate WordPress and social media with IFTTT for more details.

8. Feedly


Feedly is a smart and modern feed reader. Using the Feedly app on your mobile phone, you can stay in touch with your favorite news sources, blogs, and websites.

You can also organize your favorite websites into different topics as collections. Feedly also makes it easy to share your articles directly from the app.

9. Facebook Pages Manager

Facebook Pages Manager

The easiest way to boost activity on your Facebook pages is by engaging with your audience. Facebook Pages Manager allows you to do manage your pages more efficiently.

It shows you notifications and activities from your Facebook Pages. You can also view reports on how well your posts are doing. Most importantly you can publish posts, upload photos, and respond to comments.

Need more Facebook tips? See our list of best Facebook tips and tutorials for WordPress users

10. Facebook Ads Manager

Facebook Ads Manager

Facebook Ads allow you to retarget website visitors on Facebook. If you are using them right, then you can easily boost your page likes several times over.

Facebook Ads Manager app allows you to view reports, create ads, and manage your ads from mobile devices.

11. Inbox by Google

Inbox by Gmail

As a WordPress site owner, you will get a lot of email notifications for comments, updates, and contact form notifications.

Inbox by Google allows you to clean up your inbox quickly. This smart email client automatically bundles your emails into groups and allows you to easily mark them as done.

It also reduces notifications by only notifying you for important emails, and it is pretty good at guessing which emails are important.

12. Google Drive

Google Drive

Google Drive offers you free storage for all your files. More importantly, it allows you to access those files from anywhere on any device.

Alternatives: Dropbox | OneDrive

13. Google Authenticator

Google Authenticator

Passwords can be easily cracked by hackers, and it makes your WordPress site vulnerable. Adding two step verification protects your WordPress site against hacking attempts.

Google Authenticator app helps you add two step verification to many applications including your WordPress site. See our guide on how to add two step verification with Google Authenticator in WordPress.

See our ultimate WordPress security guide to further improve your website security.

14. Google Adsense

Google Adsense

Google Adsense provides an easy way to make money for small websites and blogs. If you are already using Google Adsense to serve ads on your WordPress site, then Google Adsense app is a great companion for you.

The app provides you with an overview of your Adsense account. It gives you instant access to detailed earning reports on all key metrics.

15. PayPal


If you run an online store, then PayPal mobile app is a must have app. You can see all your PayPal activity from your mobile devices.

You can also make payments, transfer balance from PayPal to your bank account, and much more.

16. LastPass


You should always use strong passwords for all your accounts including your WordPress site. However, it is not possible to remember all those difficult passwords.

LastPass makes it easier to manage all your passwords, so that you don’t have to remember passwords anymore. It works on desktop, browsers, and even on your mobile.

For more details, see our guide on how to manage passwords for WordPress beginners.

17. Pomodoro Timer

Pomodoro Timer

As a business owner, you may find it difficult to concentrate on one task at a time. This is where Pomodoro Timer comes in.

The Pomodoro Technique is a time management method. It uses a timer to break down work into intervals, separated by small breaks.

Our CEO, Syed Balkhi, has written a great post on how to use time-blocking.

Alternate versions: Pomodoro Timer for iOS | Pomodoro Timer for Google Chrome

18. IA Writer

IA Writer

Writing on mobile devices is particularly difficult. The screen size is too small, and its painful to slide up and down.

IA Writer makes it easier to write on mobile devices and makes it a pleasant experience. It comes with a clean clutter free and intuitive UI which helps you work on long articles from your mobile devices.

Most importantly you can connect the app to your WordPress site and publish or save drafts directly.

19. Trello


Whether you are an individual blogger or a team, getting things done requires discipline and organization. Trello helps you collaborate, manage, and organize your workflow.

Trello is a productivity app for individuals as well as teams. It uses boards, lists, and cards to organize tasks in a fun and rewarding way.

That’s all for now.

We hope this list helped you find some new apps to manage your WordPress site on the go. You may also want to see our list of 24 must have WordPress plugins for business websites

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 19 Best Mobile Apps to Manage Your WordPress Site appeared first on WPBeginner.


Sunday, 30 October 2016

The Price of GPL

Matt Mullenweg, the founder of Automattic, downloaded his competitor Wix’s iOS app. It looked eerily familiar, and he confirmed it contains source code stolen from WordPress. He called them out on his blog, getting right to the point in addressing the problem: Your app’s editor is built with stolen code, so your whole app is now in violation of the license.
Wix’s CEO, Avishai Abrahami, responded with a round of non-sequiturs that carefully evade the point that his product is built from source code for which they have not paid. One of his engineers equally misses the point, focusing on the circumstances surrounding the violation, rather than taking responsibility for the theft.
Some will take issue with the use of strong words like “stolen code,” and “theft,” with respect to a GPL violation. But that’s exactly what it is: software has been taken and deployed in Wix’s product, but the price for doing so has not been paid.
Many developers (and CEOs) seem to prefer remaining willfully oblivious to the consequences of using GPL code. They loosely interpret the terms of GPL to suit their own wishes for what they implied:


Why Wix’s response to WordPress re GPL license is weak

Over the weekend, WordPress co-creator Matt Mullenweg called out Wix for using some of WordPress’ Open Source, GPL-licensed code in an improper fashion in their new mobile app; and also for ripping off the WordPress brand by calling Wix “WixPress.” Here’s Wix CEO Avishai Abrahami’s response, and here’s why it’s problematic:
Wix should have provided GPL attribution
Matt said Wix should have provided proper attribution to WordPress for the code used in the mobile app. Abrahami does not address this. Yes, Wix has released over 200 Open Source projects on Github, but doing a good thing doesn’t reconcile doing a not-good thing. If the license says they need to provide attribution, they should address that specific issue for this specific piece of software.
GPL means public release of software
Matt states that if a piece of software includes any components from other GPL software, that makes the whole new piece of software GPL and it should therefore be made public if distributed (which the mobile app was). This is indeed the case, and it is not addressed in Abrahami’s response. Releasing partial components on Github is not enough.


Saturday, 29 October 2016

How I Found Myself Accused of Stealing Code from WordPress

I woke up this morning to a blast of emails and PMs from various friends, all asking what’s up with my team at Wix stealing code from WordPress. To all who don’t know me, I’m an engineer working on the official Wix mobile app. I spend my days doing mobile architecture and writing code. From time to time I also talk and tweet about this stuff.
The story starts on June 2016. At this point we have just started implementing the Wix mobile app. It wasn’t widely released yet.
The app does lots of different things, from letting you manage your Wix online store, to manage your Wix hotel reservations, to letting you edit Wix blog posts.
We needed a Rich Text component to use only in the Wix blog section of the app. The one we use on the web (which is completely unrelated to WordPress) did not have a good port for native mobile so we were looking for an alternative component.
Since we build the app entirely with React Native, at the beginning of June we went to React Europe, a conference in Paris. Automattic (the company behind WordPress) had a booth in this conference.
I’ve spoken to some of the engineers in the booth and we had fun together. They even gave me a


Dear Matt Mullenweg: an open letter from’s CEO

We were all very surprised by your post, as you have so many claims against us. Wow, dude I did not even know we were fighting.
First you say we have been taking from the open source community without giving back, well, of course that isn’t true. Here is a list of 224 projects on our public GitHub page, and as you can see they are all dated before your post. We have not checked if WordPress is using them, but you are more than welcome to do so, some of them are pretty good.
We always shared and admired your commitment to give back, which is exactly why we have those 224 open source projects, and thousands more bugs/improvements available to the open source community and we will release the app you saw as well.
Next you talk about the Wix App being stolen from WordPress. There are more than 3 million lines of code in the Wix application, notably the hotels/blogs/chat/ecommerce/scheduling/booking is all our code.
Yes, we did use the WordPress open source library for a minor part of the application (that is the concept of open source right?), and everything we improved there or modified, we submitted back as open source, see here in this link – you should check it out, pretty