It’s 2018 and the digital marketers are getting ready to face the disruptions and challenges coming in the way of achieving their goals. They bank on technological advancements time and again to address the client’s requirements and gain the optimum outcome. As we witness a transformation from a laptop and desktop-driven age into the mobile-driven era, the advent of new marketing trends is inevitable in the digital world.
Here we go through twenty noteworthy digital marketing trends that are going to impact the marketing strategy in the year 2018 and beyond:
1. AR will be game changer
Pokémon Go has already shown what AR (Augmented Reality) integration with social media can do. As the number of smartphone users steadily increases across the world, different brands will tend to use AR to establish better engagement with consumers in the near future.
For example, the AR technology will enable the brands to show content based on the customer’s location. Experts are of opinion that Instagram and FB will soon integrate AR into their platforms.
2. Importance of Influencers will Decrease
Companies spend a lot of bucks on influencers, but, they are unable to measure
Source: https://managewp.org/articles/17537/digital-marketing-trends-2018-top-20-strategies-to-excel-this-year
source https://williechiu40.wordpress.com/2018/06/20/digital-marketing-trends-2018-top-20-strategies-to-excel-this-year/
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