When we first started selling WordPress themes in 2009 it was industry best-practice to offer “lifetime” support and updates. At the time everyone selling WordPress themes was offering unlimited support requests and updates and we were happy to do the same. All was well for a couple of years, but eventually questions about sustainability started: if you purchased a WordPress theme once for $60, is it a fair deal to both parties to offer unlimited support requests and significant updates for years to come? As popular themes started receiving huge updates years after their original release, questions about sustainability started arising.
WooThemes made the first significant move, ditching their unlimited model in favour of one year of support and updates with each purchase. At the time, WooThemes provoked outrage by invoking their right to unilaterally change their terms and conditions and make the change for all customers. This was quickly changed to an option to opt out of the change in terms, but arguably this was an attempt to damage limitation.
Despite the negative reaction to WooThemes’ move, the business argument made sense. Unlimited support and updates could
Source: https://managewp.org/articles/14673/should-premium-themes-automatically-renew-licenses-data-from-thousands-of-theme-sales
source https://williechiu40.wordpress.com/2017/03/23/should-premium-themes-automatically-renew-licenses-data-from-thousands-of-theme-sales/
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