Even though you have come up with the ultimate WordPress plugin solution, WordPress users do not know about it yet. This translates into no users, no downloads and no revenue from your amazing plugin. So, how do you go about promoting your WordPress plugin? More importantly, how do you connect with the right audience for your specific plugin? If you have given this no thought before, or maybe you have but simply was not successful in implementing it – read on.
For many plugin developers, it is easier to come up with an idea for a useful plugin and even code it and its many useful features than it is to put it out there and do great marketing work. There are examples of developers who without too many marketing efforts were able to achieve a high installation rate, but those examples are few and far between.
When it comes to finding & connecting with the right audience which can benefit from installing and using your commercial plugin, as well as other plugin marketing strategies, this can be a daunting task, which many developers may find to be too time-consuming and confusing. To be successful at it – you need to invest time, effort and a little ingenuity.
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Source: https://managewp.org/articles/13543/connecting-with-the-right-audience-tips-for-plugin-developers
source https://williechiu40.wordpress.com/2016/10/05/connecting-with-the-right-audience-tips-for-plugin-developers/
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