In 2016 our plugin business had a 28% growth in revenue over the previous year. During the end of the year break, I took some time to analyze what this number really means and if this metric should be the most relevant one to focus for the years to come.
To put things in perspective, during the last 4 years, since we’ve focused on building and selling WordPress products, we saw a yearly growth with values ranging from 28% to over 100%. This came mostly due to us constantly improving our plugins, offering great support, as well as taking advantage of the growing WordPress market share.
That being said I think we tend to not appreciate enough what just went by, and simply rush to set targets for the new year. I feel this makes it more about the destination, not the journey.
That’s why I’ve decided to look back at how 2016 unwinded, in our first “year in review” post.
Plugin development
Our company revenue comes from three plugins, all of them using a freemium business model:
At the beginning of last year, shortly after launching Paid Member Subscriptions, we decided that in 2016 our main focus will be on improving and consolidating these three plugins.
I’m
Source: https://managewp.org/articles/14227/is-business-growth-the-best-metric-to-focus-on-our-2016-year-in-review
source https://williechiu40.wordpress.com/2017/01/18/is-business-growth-the-best-metric-to-focus-on-our-2016-year-in-review/
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