We realize that many of you don’t keep up with the latest Google trends and updates. How can you? Many of you are busy running businesses and there is only so much time in a day. Another large portion of you might outsource work on your website to an agency or WordPress maintenance company. But they too are juggling lots of clients. As of January 10th, 2017, the Google mobile popup penalty went into affect across the web. If you are seeing a major dip in mobile traffic lately, you might want to check your WordPress site to ensure you are using popups correctly. Read more about what what this penalty entails below and what you can do about it. January 10, 2017 update: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. As we said, this new signal is just one of hundreds of signals that are used in ranking and the intent of the search query is still a very strong signal, so a page may still rank highly if it has great, relevant content. – Google Webmaster Team
Google Mobile Popup Penalty
Google gave us plenty of time, as they originally announced the mobile popup penalty back in August
Source: https://managewp.org/articles/14216/lowdown-on-the-google-mobile-popup-penalty-for-wordpress-users
source https://williechiu40.wordpress.com/2017/01/17/lowdown-on-the-google-mobile-popup-penalty-for-wordpress-users/
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