Yeah, I know. It’s March. We’re about 4 months out from Black Friday 2016, so why am I writing a Black Friday article now? Well, over the festive break I looked at the stats from the Black Friday sale I had both here as well as on WP Email Capture, and I think my strategy for 2016’s Black Friday, worked. It took 2 years to refine it, so without further ado, here’s what I made sure I did for my Black Friday sale, and rough timescales for each.
Right Now – Get Your Tracking Set Up
If you’re selling WordPress products, and you haven’t got any form of tracking set up, what are you waiting for? You are missing out on valuable insights if you don’t.
At the very least, you should set up the following:-
Google Analytics (Monster Insights, preferably the Pro Version).
Email Capturing (such as WP Email Capture)
This can give you a great idea where people are coming from, and – most importantly – which convert. If you are armed with this data you can make informed decisions.
Also, from my 5 years of plugin development and marketing, having an email list is probably the best converting method of marketing I have, so make sure you’re
Source: https://managewp.org/articles/14538/how-to-prepare-for-a-black-friday-sale-of-your-wordpress-product
source https://williechiu40.wordpress.com/2017/03/08/how-to-prepare-for-a-black-friday-sale-of-your-wordpress-product/
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