You might not have the reindeers to help you prepare the upcoming holidays for your business, but you have social media. During the holiday season, social media marketing takes on a whole new role and let the brands create emotional connections with their consumers.
Source: https://managewp.org/articles/16653/strategies-to-launch-social-media-holiday-marketing-campaign-in-2017
source https://williechiu40.wordpress.com/2017/11/20/strategies-to-launch-social-media-holiday-marketing-campaign-in-2017/
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