A product’s users and their experience-based feedback can reveal more about the quality and the relevancy of any given product than that product alone ever could. The question is: Are you, the product creator, making sure to collect usage tracking data about your product, and, are you truly making yourself available to interpret, accept and act upon it? Unfortunately, many WordPress plugin and theme developers actually do their work while wearing a blindfold, and they have no means of learning how their work improves or deteriorates the product. As such, they don’t understand how their work is influencing the product’s success in the ranks of its target audience.
It turns out that there’s actually an easy way to obtain that crucial usage tracking data, even inside the open-sourced, but quite confining, WordPress sphere. A service called Freemius helps WordPress plugin and theme sellers by handling everything that has to do with managing a product’s licensing, subscriptions, sales, software updates, and much more. Among all the business aspects it handles for WordPress products, it also generates comprehensive data about who is using the product, who isn’t
Source: https://managewp.org/articles/18226/why-data-is-imperative-when-developing-wordpress-themes-plugins
source https://williechiu40.wordpress.com/2018/12/19/why-data-is-imperative-when-developing-wordpress-themes-plugins/
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