QuickBooks is one of the most popular accounting software packages in the world, backed by enterprise powerhouse Intuit. The domain quickbooks.intuit.com is not only the gateway to purchasing the software but it also houses QuickBooks’ content strategy, aiming to engage current customers and acquire new ones. Portions of quickbooks.intuit.com use WordPress, namely the Quickbooks Resource Center, Quickbooks University, and the Official Product Blog. According to Sr. Web Architect at Intuit Jake Martin, the sites are hosted in roughly 15 different locations and languages.
Image Via QuickBooks
“These sites are hosted on WordPress because our team (SEO/Content Marketing) needed a tool that was easy to use, easy to modify, and empower us to quickly author and publish complex content without having to rely (much, if any) on developers,” Martin said.
Quickbooks’ journey to WordPress is unique, but offers a clear overview of some of the challenges faced for enterprise-adoption of the CMS and how to overcome them.
The WordPress backstory
Intuit first started using WordPress roughly three years ago when the team inherited a WordPress blog filled with content but with no
Source: https://managewp.org/articles/14080/how-and-why-intuit-s-quickbooks-uses-wordpress
source https://williechiu40.wordpress.com/2016/12/26/how-and-why-intuits-quickbooks-uses-wordpress/
No comments:
Post a Comment