By 2020, Mark Zuckerberg projects that the Facebook newsfeed will be composed of primarily video content. While currently businesses use Facebook as a place to leverage their blog content, this will quickly become a thing of the past. When it comes to social media marketing, staying on top of modern trends is paramount for success in business strategy. This includes creating relevant content for both the media platform and the audience you intend to reach. This comes through careful research and consistent implementation of marketing strategies to ensure that the best practices are being upheld. Following the steps below is a great start to streamlining your social media marketing strategy. 1. Learn what your audience cares about.
Knowing your audience is the first step to reaching them. Marketing to a group of seniors on Snapchat is probably not as lucrative as doing so on Facebook. Why? You need to know where your market hangs out. Seniors care more about staying connected with their families, and since Facebook has become an online address book, this is where you’ll find them. However, using an app like Traackr is an excellent way to research specific lists of influencers and
Source: https://managewp.org/articles/18389/how-to-streamline-your-social-media-marketing
source https://williechiu40.wordpress.com/2019/02/20/how-to-streamline-your-social-media-marketing/
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