In 2007 I partnered with Darren Hoyt to release Mimbo Pro, one of the earliest premium WordPress themes. In 2012 Mimbo Pro was published on wordpress.com. Last week – on October 5th 2016 to be precise – my 20th theme was published on wordpress.com. The theme is called Label, and it’s the theme I am currently running on this site.
As an aside – I was thinking about the fact that I have 20 themes running on wordpress.com – and I now wonder if I’m actually the most prolific themer on the platform? The internal theme team make many themes as well – but there’s a lot of people on the team, and I’m not sure there is anyone who has individually published as many themes as I have. Would be interesting to know from them?
Anyway; I’ve learnt a lot about running a theme business since Mimbo Pro was first published. Pro Theme Design is not the biggest theme shop around – but it’s currently a sustainable business that I run single handedly and it generates enough income for me to look after my family comfortably.
Below are some of the lessons I have learnt over the years from releasing 20 themes on wordpress.com.
Automate everything
Source: https://managewp.org/articles/13616/lessons-learned-from-20-theme-releases-on-wordpress-com
source https://williechiu40.wordpress.com/2016/10/14/lessons-learned-from-20-theme-releases-on-wordpress-com/
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