Envato’s ThemeForest and CodeCanyon are de-facto the leading marketplaces for WordPress plugins and themes. With a growing community of over 7 million subscribers, both marketplaces sound like a lucrative place to start selling your digital products. We’ve all heard of the amazing success stories of the Avada theme and the Visual Composer plugin. Those exceptional stories are what attracts developers to join the ship, but is it really possible to “make a living” from selling WordPress plugins/themes on CodeCanyon/ThemeForest? If so, what type of product will yield a better ROI – is it a WordPress plugin or a WordPress theme?
Those are some of the questions this series of 3 posts will answer based on rock-solid unit economics and numbers analysis, pulled directly from Envato’s public API. This first post in the series will focus solo on ThemeForest.
Let’s start with some history…
Envato’s Story
Envato was originally founded on 2006 by two designers from Sydney, Australia, who started a marketplace for Flash files named FlashDen. Moving 10 years forward, Envato owns 7 different marketplaces and about 7.7 million members worldwide.
Source: https://managewp.org/articles/13981/themeforest-by-the-numbers-wordpress-themes-analysis
source https://williechiu40.wordpress.com/2016/12/07/themeforest-by-the-numbers-wordpress-themes-analysis/
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