Thursday, 2 March 2017

Behind the Scenes – Launching a Premium WordPress Coupon Plugin

The affiliate marketing space is booming, and has grown into a very important and effective channel for driving sales. Thanks in a big part to WordPress, many internet marketers are now working from home and making a living from their websites. It is typical for a consumer nowadays to lookup reviews online when they are contemplating a new purchasing. And while this might be seen as a good or bad, internet marketers are right there, waiting to capitalize on this traffic. Besides working full-time here at Kinsta, I also develop and support a premium WordPress coupon plugin, specifically targeted towards affiliate marketers. Today I am going to take you on a little behind the scenes look at how it came about and some of the challenges faced when launching a plugin for the first time. Affiliate Marketing Growth
According to a 2016 Rakuten Affiliate Network study, the US affiliate marketing spend will increase at a compound annual growth rate of 10.1% percent between 2015 and 2020, to an estimated $6.8 billion industry. And to put this into perspective, in 2016 the New York Time’s print advertising fell 16%. As the world wide web continues to grow, a lot of advertising is now shifting


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