Permalinks, as the name suggests, are permanent links to pages or posts, categories or tags on your website which makes it easier for your visitors and search engines to navigate around your website. Having a well-organized permalink structure makes your website both user, as well as, search engine friendly. Fortunately, WordPress allows changing permalink structure quite easily without affecting the content of your website. Here is a video which will help you understand WordPress permalinks further.
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Why Changing Permalinks Is Important?
Changing permalink structure on your website carries many advantages including search engine optimization and better user engagement. However, to understand the reasons as to why you should care about permalink structure, there are a few things that you might want to know about. So here are the best reasons to customize permalinks for your website.
Effective Permalinks Help With the SEO
The most practical and beneficial use of permalinks is SEO. Having a permalink that gives a hint about the keywords of the content of the post helps search engines like Google to index it better for relevant keywords. For example,
Source: https://managewp.org/articles/13449/mastering-wordpress-permalinks-for-ultimate-seo-results
source https://williechiu40.wordpress.com/2016/09/22/mastering-wordpress-permalinks-for-ultimate-seo-results/
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