If you’re reading this article to prepare for Cyber Monday, you’ve already missed the boat. To get the most visibility during a major event like a holiday, you need to have content ready 45 days in advance. It’s called the 45-Day Rule, and even if you publish everything right now, you’re already within 45 days of Christmas itself, much less Cyber Monday.
But not to worry – we’re here to make sure you don’t make the same mistake for next year. And while Cyber Monday gets most of the attention, there are plenty of holidays throughout the year that generate eCommerce sales. You may have missed this one, but you’ll be ready for the next with this checklist.
1. Create a Content Calendar
There’s a good chance you already have a company blog. Companies with a blog receive 97 percent more links to their websites and are 13 times more likely to gain a positive ROI. The benefits are obvious, and that’s how blogging became such a prominent part of today’s content marketing strategies.
Maintaining a blog is a full-time commitment, however. To be successful, it can’t be half-assed – it needs to be run like a well-oiled
Source: https://managewp.org/articles/13912/5-tips-to-prepare-for-the-next-cyber-monday
source https://williechiu40.wordpress.com/2016/11/28/5-tips-to-prepare-for-the-next-cyber-monday/
No comments:
Post a Comment