Welcome to the 21st edition of our monthly transparency report (for October 2016). In the series, I discuss various aspects of running a WordPress business. I try to give you the back story behind our strategies, what’s going on right now, and what we have in store next. Check it out if you want to see what’s been happening behind the scenes at CodeinWP, ThemeIsle, and Revive.Social. Click here to see the previous reports. Cutting down on expenses
October was a really busy month here … it was the first full month without Zerif Lite driving our sales (the story), which means that it was the first month with 50% less revenue coming from ThemeIsle. Not cool.
Luckily, it’s much less dramatic than it sounds, due to the fact that our affiliate revenue has increased a lot over the last 3 months. The payments have just started coming in, meaning that our diversification efforts have paid back just in time! This has helped to ease the pains of lost ThemeIsle revenue hugely.
Nevertheless, I still started the month by further analyzing our financial situation in search for optimizations. Here’s what I did:
I calculated the fixed costs (mostly salaries for both the
Source: https://managewp.org/articles/13873/transparency-report-21-the-good-the-bad-the-illegal
source https://williechiu40.wordpress.com/2016/11/21/transparency-report-21-the-good-the-bad-the-illegal/
No comments:
Post a Comment