A/B testing is one of those things that everyone talks about but not everyone actually does. In fact, any random Google search will yield plenty of results on the benefits of A/B testing, common elements you should experiment with to improve traffic and conversions, and the best WordPress A/B testing plugins and tools on the market to date. But again, if you know how effective split testing is, and how beneficial it can be for your website, and yet don’t perform any tests on your site, you have nothing to gain.
Today we’re going to briefly remind you of the importance of A/B testing on your website and share with you a unique way to run one very specific split test on your website using the free WordPress plugin Title Experiments.
So, let’s get started.
Why A/B Testing is So Important
A/B testing (also called split testing) elements on your WordPress website is a great way compare two or more versions of your site to see which one performs the best.
You can split test things like call to action buttons, images, color schemes, landing page copy, and even form fields to see which one nets you the most traffic, signups, and eCommerce sales.
Here are some of the most compelling
Source: https://managewp.org/articles/18126/a-b-testing-your-site-s-headlines-using-title-experiments
source https://williechiu40.wordpress.com/2018/11/21/a-b-testing-your-sites-headlines-using-title-experiments/
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