If you have an online business, you must be aware of the struggle to enhance your SEO. Where most of us are familiar with online SEO, offline SEO remains a mystery. We put so much efforts to boost our Google ranking, but we often neglect one of the major factors, the traditional methods. TV ads, billboards, and printing weren’t witless strategies. These used to work because they were centered on forming connections. They gave the customers the impression that you are genuinely interested in their needs and wish to fulfill them. These ancient techniques were much more personal and struck the right chord.
A study has shown how offline marketing can up your SEO game. The statistics below show the number of people who rely on these sources while making an online purchase:
TV Ads: 44%
Word of Mouth: 41%
Magazine/Newspaper Ads: 35%
Radio: 23%
Billboard: 13%
Offline advertising triggers online marketing and they need to work together for marketing success. The most common example is shopping. 71% of the customers prefer purchasing a product online after having seen it physically. Likewise, 78% of the people searched for the product online before buying it at the store.
All birds are
Source: https://managewp.org/articles/18394/does-offline-branding-have-space-in-seo
source https://williechiu40.wordpress.com/2019/02/25/does-offline-branding-have-space-in-seo/
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