According to a study commissioned by WP Engine, 57% of enterprises use WordPress. Is your WordPress plugin or theme business ready for enterprise clients? I’m not pretending to be an enterprise sales expert, but, during my 10-year journey as an entrepreneur, I had my fair share of experiences selling software to Fortune 500 companies and learning from some of the top salespeople in the world, like Kris Duggan. Those experiences taught me fundamental principles that are kind of trivial but are unfortunately not yet adopted in the WordPress plugins and themes business economy.
In this blog post, I’ll expose you to several practical tricks that help sell RatingWidget licenses (a plugin business that I’ve built that was the catalyst to creating Freemius) to large organizations for thousands of dollars a year. That’s 20x, 30x, and sometimes even 50x the price an average customer pays. And the beauty is that it requires almost zero operational changes, and can be accomplished even by a one-man-show operation.
So, if you’re running a premium plugins business or a theme shop and would like to win those mega customers, then this post is exactly for you!
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Source: https://managewp.org/articles/17503/how-to-sell-wordpress-plugins-themes-to-enterprises
source https://williechiu40.wordpress.com/2018/06/06/how-to-sell-wordpress-plugins-themes-to-enterprises/
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