Friday 18 November 2016

Down-Selling For The Win


Let’s play a quick round of Jeopardy! Player: “I’ll take Sales Techniques for $1000”
Host: “Whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale”
Player: “What is Up-Selling”
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Up-Selling is probably the most ballyhooed tactic for increasing revenue in your business. It’s effective and often beneficial and even necessary to meet the requirements a prospect or client has given you.
But let’s talk about Down-Selling.
Down-selling is the art of narrowing a customer’s expectations and matching them more effectively with a solution that best fulfills their needs or desires.
Down-Selling is about serving the customer, first and foremost. Listening to their needs, wants, desires, and recommending a solution (hopefully your company has a matching offer) that addresses those needs.
Down-Selling here at Pagely
We typically recommend our lowest priced VPS Hosting plan to a prospect that may be unsure what their resource needs are or will be in the future. We say “Let’s see how things go, and then you can grow into a larger plan
Source: https://managewp.org/articles/13860/down-selling-for-the-win




source https://williechiu40.wordpress.com/2016/11/18/down-selling-for-the-win/

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