Niche Market vs. Mass Market in The WordPress Business Sphere

As the competitive landscape of WordPress is maturing and thousands of budding developers enter the WordPress economy, how does your new product stand apart from the noise? Do you focus on being “loud,” pushing your product to the WordPress masses? Or do you instead dive down into a specific audience and knock it out of the park? In this article, we’ll take a look at defining your product’s target market and deciding whether to go mass market or go niche. As one of the most important decisions product developers must make, a decision to either go mass market or target a niche can easily make or break a product’s success.
Let’s get started.
Differences Between Niche and Mass Marketing
A niche is a subset audience of a market on which a product is wholeheartedly focused on.
Unlike mass marketing, niche marketing focuses on an audience with easily identifiable preferences, wants and needs. On the flipside, mass marketing is a strategy to market across a multitude of demographics, which at times can seem aimless.
As a real-world example in the WordPress space, JetPack is seen as a WordPress plugin that deploys a mass marketing strategy to reach new users.
Source: https://managewp.org/articles/17365/niche-market-vs-mass-market-in-the-wordpress-business-sphere

source https://williechiu40.wordpress.com/2018/04/25/niche-market-vs-mass-market-in-the-wordpress-business-sphere/