Most of your website visitors aren’t ready to make a purchase
Good content marketing builds trust and provides value
Content marketing requires a real time investment ||
Key lessons:
Most of your website visitors aren’t ready to make a purchase
Good content marketing builds trust and provides value
Content marketing requires a real time investment
The number one problem I see with people running eCommerce sites is that their primary goal on the website is to sell a product or service,” says Joe Howard, CEO of WP Buffs, which provides managed care plans for website owners and agencies. That probably seems like a good idea, but here’s why Howard thinks they’re wrong.
“When you look at the data, 96 percent of people are not ready to make a purchase when they come onto your website. So, if your entire website is focused on pushing people towards purchasing something, you’re only really catering to 4% of people on your website,” he says.
Howard thinks there’s a better way: to stop focusing on selling the product or service directly, and concentrate on converting visitors to new leads and active leads. And the best way to do that is with content
Source: https://managewp.org/articles/17304/why-pushing-for-the-sale-may-cost-you-business
source https://williechiu40.wordpress.com/2018/04/04/why-pushing-for-the-sale-may-cost-you-business/
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