Having the right marketing channels for your WordPress business is the difference between having a thriving WordPress business, and a struggling one. You can make a great product or service, but if you’re not able to effectively get it in front of people who need and will pay for it, that’s not too much use. Despite all the hours that go into making a great product, having it thrive or not can be decided by choosing – or not choosing – the right marketing channels.
Thus, you must have the right set of marketing channels. You must be able to connect your offering with potential customers who can and will pay you.
But what are marketing channels? What constitutes a “channel”? How do you pick the right channels? This post gets into all of this! We’ll show you the channel-based marketing philosophy, and aim to give you a clear framework on how to think about marketing your WordPress business.
Let’s talk about marketing channels
Marketing channels are categories of marketing activities. This part isn’t complicated: there are around twenty channels which cover the vast majority of marketing work.
Here’s a sample of five of these
Source: https://managewp.org/articles/17977/marketing-channels-and-how-to-think-about-marketing-your-wordpress-business
source https://williechiu40.wordpress.com/2018/10/15/marketing-channels-and-how-to-think-about-marketing-your-wordpress-business/
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