To attract more organic traffic, you need a sound SEO strategy. However, in putting together your SEO toolbox, it’s easy to overlook simple yet effective practices that draw visitors to your site – and keep them around. Inner links fall into this category. They are often neglected by bloggers and site owners, who fail to appreciate their true value.
What are inner links?
Inner links, also known as internal links, are used to point the visitor at another page on the same domain. For example, suppose you run a blog covering graphic design topics. If you were to write a blog post about designing logos for small businesses, you might wish to include a link to a portfolio page with relevant samples of your work.
How do inner links affect your Google ranking?
When Google’s crawler indexes a website, it automatically follows its link paths. For example, it automatically calculates how different categories of blog posts are linked to one another.
The more consistent and frequent your internal links, the more likely it is that the crawler will be able to locate and index your content. Google does not crawl your site once. It looks for new content on a regular basis, using both
Source: https://managewp.org/articles/18310/inner-links-in-your-seo-strategy-the-ultimate-guide
source https://williechiu40.wordpress.com/2019/01/19/inner-links-in-your-seo-strategy-the-ultimate-guide/
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