A CRM, or customer relationship management program, is a special application that is designed specifically to store, analyze and use data for all of your business contacts or clients. While it can basically be used as an easy reference tool for retrieving contact information, this type of application usually has more profound analytical and integration applications.
Who Needs to Use a CRM?
Before you invest in a CRM and start using this technology regularly, you may be wondering if this type of technology is well-suited for your business activities. Regardless of your business model and target audience, you likely must maintain a client list and use it for different purposes.
With this in mind, a CRM may be used by many business types across most industries with great results. However, it may be most beneficial for businesses that:
Must maintain a client list that can be accessible by multiple people
Have a business process that puts customers in contact with multiple staff members
Need to improve customer service
Need to improve consumer loyalty
Need to improve data management and analysis
You may think that your business does not currently need a CRM because it is relatively small.
Source: https://managewp.org/articles/18343/why-you-should-use-wordpress-as-crm
source https://williechiu40.wordpress.com/2019/01/30/why-you-should-use-wordpress-as-crm/
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