Friday 30 December 2016

Advanced AMP Ads: Major Changes + More AD Networks Support


In a nutshell, Instead of creating extensions for each AD network, we decided to focus on one extension. With Advanced AMP Ads, you can add any AD network in the world! and we’re still improving it. We planned to add more Ad networks support by creating individual extensions but then we realized that it will be challenging to manage 40 different AD extensions so we decided that we will build only one AD extension as it will allow us to be lean and move faster. We have pushed an update of the Advanced AMP ads plugin yesterday, it was the extension’s second update released this week. Although it may sound like a usual plugin update, we did some major changes behind the scenes.
Initially, we decided to release an extension after the popular demand. It had options to add advertisement with-in the content and some more ad features, but then people kept requesting for more AD network support. Some of the Advertisers have also got in touch with us and we’re also building their official AMP extension togeather. So that sparked the conversation of building more extensions within our team, so we then built DoubleClick extension which we released about two weeks back. We already
Source: https://managewp.org/articles/14105/advanced-amp-ads-major-changes-more-ad-networks-support




source https://williechiu40.wordpress.com/2016/12/30/advanced-amp-ads-major-changes-more-ad-networks-support/

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