During the last WordSesh event held in August 2016, Matt Mullenweg joined the community for a session where he spoke about the growth of WordPress and his thoughts on confronting the project’s external threats. Mullenweg floated the idea of a WordPress Growth Council – a collection of individuals and organizations interested in contributing to WordPress’ growth. “We have very direct competitors in Squarespace, Weebly, and Wix,” Mullenweg said. “Wix is a public company so it’s actually possible to see their numbers and look at things. This year alone there’s about a quarter billion dollars being spent in marketing by proprietary systems that compete against WordPress. That’s more spent in one year than has ever been invested in all of the WordPress companies combined since they started. That’s more money spent in marketing than for many consumer brands.”
WordPress has grown organically over the past 13 years through the power of its community, without expensive advertising campaigns or traditional marketing initiatives. For the first time, Mullenweg is looking to tap a segment of the community that hasn’t often been
Source: https://managewp.org/articles/14030/matt-mullenweg-proposes-wordpress-growth-council
source https://williechiu40.wordpress.com/2016/12/19/matt-mullenweg-proposes-wordpress-growth-council/
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