I’m a big fan of setting goals. Monthlies, weeklies, 2017, 5-year goals – there’s something about setting my mind to something and then checking it off that feels gratifying – kind of like collecting achievements on a video game. It’s a big way I keep myself motivated. So at the beginning of 2017, the first thing I put on our team agenda was some goal setting for the year. I asked how did we do last year?, what could we have done better?, and most importantly: where do we want to be a year from now?
The goals that we set were probably pretty unsurprising to most of you. Increase our revenue, talk to more users, build more cool stuff, take more time off. Pretty standard goals for a company like ours, but here’s the thing: those are terrible goals.
If we had set those exact phrases as our goals for 2017, they’re not actually useful. There’s no point at which I can definitively say, “hey, we increased our revenue. Check.” I suppose that if we sell more from one month to another, that’s increasing revenue. But what about the month after that? The other goals are even worse. “Talk to more users.” At what point
Source: https://managewp.org/articles/14348/a-2017-resolution-let-s-make-goal-oriented-contact-forms-caldera-forms
source https://williechiu40.wordpress.com/2017/02/07/a-2017-resolution-lets-make-goal-oriented-contact-forms-caldera-forms/
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