It doesn’t matter what type of WordPress site you have, whether it’s an ecommerce store or affiliate marketing blog, it’s vital that you never stop A/B testing! Data-driven decisions are what can help propel your website or business forward and get you ahead of the competition. But let’s be honest, A/B testing isn’t always easy. Or perhaps you’ve just been putting it off. Well, today hopefully we can change that! Below we’ll dive into how to A/B test with Google Optimize in WordPress. It doesn’t matter what type of site you have, this will work across the board. And best of all, it’s free.
What is A/B Testing?
A/B testing, sometimes also referred to as split testing, is a way to compare elements on a page (or any type of data) against each other to determine which performs better in terms of page views, time on page, conversions, bounce rate, etc. A few examples include:
Testing different headlines.
Trying out new landing page content or page layouts.
Experimenting with different color CTA buttons.
Showing something completely different such as a CTA in a widget vs a contact lead form. You can track in Google Analytics sales down
Source: https://managewp.org/articles/18259/how-to-a-b-test-with-google-optimize-in-wordpress-for-free
source https://williechiu40.wordpress.com/2019/01/04/how-to-a-b-test-with-google-optimize-in-wordpress-for-free/
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