Having your own branded domain shortener can be very beneficial because you have control over the links and it is better from a visitor perspective. Having a shorter URL that visitors remember it is better than using long ones. With WordPress, you can have your own URL shortener created where you can store your affiliate links. There are also some free URL shorteners that exist like bit.ly or Google that can help you have shorter links but I prefer having my custom one to have more control. Also, some services can associate the bit.ly with spam and that’s why might be better to have your custom branded URL shortener.
One of the main advantages of having shorter links is increased CTR. In a report, it is showing that CTR is increased with 34%
One of the disadvantages is that you have all your links in one place and in case something happens with the domain or hosting your affiliate links will not work.
In these articles, I will show you step by step how WordPress and some tools can be used to create your own branded URL Shortener. What will be needed is below:
Domain Name – you need a short domain name that will be used. This will cost around 10$
Hosting – You already
Source: https://managewp.org/articles/18536/how-to-make-your-own-url-shortener-in-wordpress
source https://williechiu40.wordpress.com/2019/04/15/how-to-make-your-own-url-shortener-in-wordpress/
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