In a word, it’s all about content. We talked to marketing leaders at 19 technology companies around the world to hear how they are engaging their audience and staying relevant and competitive. What did we find? As you might expect, many of today’s forward thinking marketers are pouring resources into their content and inbound marketing strategy.
Implementing Smart Content Marketing Strategies
From all the interviews we conducted, it’s clear that marketers recognize that providing relevant content to their customers and prospects can help grow brand awareness, generate leads and increase customer retention.
Driving with Data
Aira, a company that assists the visually impaired through augmented reality and artificial intelligence, is focusing on providing the right content at the right time in the customer buying journey. Using HubSpot, they can track the success of their content and are regularly running reports to make adjustments where needed.
This year, Thrive Themes, a simple-to-use WordPress suite of website tools, is focusing on “Edutainment” for their target audience. “We’re excited about teaching online marketing to our audience and helping
Source: https://managewp.org/articles/17417/19-global-marketing-leaders-share-their-content-strategy
source https://williechiu40.wordpress.com/2018/05/14/19-global-marketing-leaders-share-their-content-strategy/
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