So you have a great page with lots of amazing graphics and good content, still no actions?? Have you noticed your action driving elements closely? With action driving elements, we mean the buttons or links that converts a visitor into customer or permanent member. Today we will explain how to make your action buttons as persuasive as possible.
It is really important to understand your goals as well as your demographics. You may loose building connection with your potential customer, if you are not using the right call to action word. The button should be enough magical and sending a straight away message to clients that they will take that critical decision to click the button.
So lets take a look at some NOT-TO-IGNORE steps for driving clicks on your call to action buttons:
Appealing Colors:
Although it is the small element in comparison to whole landing page, it should have its own strong impact. So make sure, you design the button using attractive colors and shape, depending on your website’s theme.
Use contrast colored button considering your webpage’s background color. Rounded buttons, rectangle buttons are common but you cannot deny that these shapes work for some.
Source: https://managewp.org/articles/17799/best-practices-for-kickass-call-to-action-buttons
source https://williechiu40.wordpress.com/2018/08/28/best-practices-for-kickass-call-to-action-buttons/
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