[UPDATE]: We’re now at 20 000+ active installs on WordPress.org. Sign up to our newsletter to find out what happened in the year since our TranslatePress launch. When you launch a new project there’s always a buzz of excitement, hope, relief, but also fear of failure and disappointment.
This is something I’ve experienced for all the projects I’ve been part of in the past 9 years, to the point that I’m actively looking forward to the first failed launch.
Nothing is more telling of the above then the feedback we’ve received from the users currently using our new TranslatePress plugin.
Hope: We’re using your free plugin already. We would like to buy it later.
Fear of Failure: If it works with the plugin that handles the booking in our site.
Then there’s the abysmal number of active installs after sending over 7K emails to previous clients. Less then 10 for the first two weeks.
But this is not a story of something that looks like a failed product launch (more on that later).
Instead, I’m going to go back to December 2016 and start explaining almost everything we’ve gone through in the past 8 months for our TranslatePress launch,
Source: https://managewp.org/articles/17788/translatepress-launch-from-concept-to-actual-product
source https://williechiu40.wordpress.com/2018/08/27/translatepress-launch-from-concept-to-actual-product/
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