Managing a brick-and-mortar store is relatively straightforward. You have your inventory, and your customers will walk through your front door in order to purchase that inventory. That’s about it. On the other hand, managing online sales is a much different challenge, and it can get more complicated as you expand your operations and start selling from multiple channels, or if you need to balance in-store and online sales.
And you won’t be alone in this challenge: There are an estimated 1.3 million e-commerce companies in the U.S. and Canada, which means competition is fierce and the margin for error is small.
Create a quality multi-channel operation
There are so many ways to sell your products online. You can go through Amazon’s Marketplace, or a platform like Shopify, or a social media site like Facebook or create your own sales page altogether. In fact, why not do all four, and then some? (You can even look into creating a branded mobile app to ensure a smooth mobile shopping experience.)
The more places your products appear on the web, the easier it will be for you to sell them.
When creating your own sales platform, create a robust, mobile-friendly landing page
Source: https://managewp.org/articles/17782/how-to-effectively-manage-online-sales
source https://williechiu40.wordpress.com/2018/08/24/how-to-effectively-manage-online-sales/
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