Let’s talk about exit-intent popups. In general, this lead gen strategy gets a lot of bad press. Yet, as our experiments show, exit-intent popups is an incredibly easy-to-implement and effective conversion optimization tool. Our last experiment achieved a nearly 20% increase in order rates!
Implementation is everything
Typically, a popup will get a bad rap if it shows up in the wrong place at the wrong time. Unfortunately, that happens more often than we’d like to think.
Implementing an exit-intent popup that drives micro conversions and increases order rates requires a perfect balance between the right timing and the right messaging.
Let’s look at a few examples to see what this means in reality.
Imagine that a visitor lands on your site, browses around but finds nothing compelling – he’s about to leave the page. If, at this moment, you use a popup to invite him to sign up to your newsletter, the chances are high that he’s going to ignore that. Since he wasn’t impressed with your site, why would he want to receive emails from you?
Now, a different scenario. Someone clicks through one of your social media ads and lands on a product page. They
Source: https://managewp.org/articles/17785/case-study-the-one-popup-that-increased-conversions-by-150
source https://williechiu40.wordpress.com/2018/08/27/case-study-the-one-popup-that-increased-conversions-by-150/
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