Taking the time to optimize WordPress sidebars on your site for better traffic & conversions should be one of your top priorities besides creating compelling content to draw new readers. Sidebars are often neglected because we fail to understand their true function. We regard them as mere accessories to webpages and posts. Thus, we don’t see our sidebars as a powerful tool for good user-engagement. In this article, I briefly discuss what sidebars are for and common elements. I will also present some tips to optimize sidebars for good user-engagement, which can result in better traffic and conversions.
The True Function of WordPress Sidebars
WordPress sidebars show information other than the main content in a given webpage. These limited spaces are found on either or both sides of a page and provide a home to widgets that display our advertisements, navigation menu, calendar, recent posts, etc.
However, despite their limited space, many users tend to fill sidebars with as many widgets as possible. One reason is to accomodate site users diverse needs and preferences. Thus, a site manager might want those widgets available just in case one reader needs them. Moreover, it’s
Source: https://managewp.org/articles/17889/how-to-optimize-wordpress-sidebars-for-better-traffic-conversions
source https://williechiu40.wordpress.com/2018/09/20/how-to-optimize-wordpress-sidebars-for-better-traffic-conversions/
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