How to Use the Psychology of Colors When Marketing

As a visual component, colors are the first thing customers notice so rest assured they will react accordingly Nothing is random in the world of marketing. If you think brands select colors arbitrarily, you should check out this post to learn more about the psychology of colors. Why do we say that? It’s because color represents a powerful communication tool and can be used to signal action, impact mood, and even influence physiological reactions.
If you are running a company, you should know that every element of branding gives a significant contribution to the overall success of your business. As a visual component, colors are the first thing customers notice so rest assured they will react accordingly.
How Colors Impact Marketing Activities
According to the report, over 90% of consumers say the visual dimension is the number one influencing factor affecting their purchase decisions. Another study shows that two-thirds of customers won’t buy a large appliance unless it comes in their preferred color.
These two facts alone reveal the incredible power colors have on conversion rates and marketing in general. You obviously need to pay particular attention to visual effects
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source https://williechiu40.wordpress.com/2018/09/17/how-to-use-the-psychology-of-colors-when-marketing/