If there’s one thing Google is good at, it’s keeping us on edge when it comes to their algorithms and changing ranking factors. For example, Google recently rolled out mobile-first indexing; meaning from now on, your mobile site will be indexed before your desktop version. And we all know there’s no end in sight, leaving us to continually adjust our SEO efforts so our sites can rank well.
But there is one thing, however, that has stayed fairly consistent over the years when it comes to optimizing your website for higher search rankings: keyword research.
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If you’re ready to ramp up your keyword research so your WordPress website can rank better in search results, draw more organic traffic, and get more conversions so your business can continue to grow, take a look at these actionable tips.
1. Learn About Your Existing Audience
It won’t matter how well you rank in search engine results, or how many people come to your website, if no one engages with your content, signs ups for your email list, or buys your products
Source: https://managewp.org/articles/17862/how-to-perform-effective-keyword-research-and-improve-search-rankings
source https://williechiu40.wordpress.com/2018/09/12/how-to-perform-effective-keyword-research-and-improve-search-rankings/
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