WordPress Multisite is a feature of the core WordPress.org software that allows multiple websites to be powered by a single installation of WordPress. There are several considerations to evaluate when determining if managing multiple websites through a Multisite network is right for you. But before we talk about whether or not to use Multisite, let’s discuss whether or not you need multiple websites at all.
Use Cases for Deploying Multiple Websites
There are several reasons to build and manage multiple websites for one business, including:
Companies that have more than one physical location
Global organizations with divisions in multiple countries that require content in multiple languages
Franchises
Large companies that have separate divisions or subsidiaries for separate purposes and audiences
Educational institutions with multiple campuses and/or different schools within one university network
Companies that acquired another company, yet want to maintain separate brands
Companies that want to deploy a microsite strategy for either SEO or building brand reputation for a specialization
Sometimes the decision of whether or not to deploy and start managing multiple websites is
Source: https://managewp.org/articles/17846/seo-considerations-for-managing-multiple-websites
source https://williechiu40.wordpress.com/2018/09/06/seo-considerations-for-managing-multiple-websites/
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