Platform building is serious business. As we progress our trend of e-commerce tutorials, specifically Easy Digital Downloads, we’ll uncover why EDD should be at the heart of your own platform. Wether you’re selling one-time purchase e-books, or recurring payment to software products, choosing EDD positions you for long-term success. Couple that with the flexibility of WordPress, and you’ve got the horsepower to compete with the big boys.
Let’s dive in.
What is a platform?
Facebook, Medium, and Google — to an extent.
These are all platforms that want you to exist within their walls, contributing in-app time and content, only to see their own stock values increase. Without going crazy, the bottom line is, you don’t own the full customer experience. If you want to sell your product on Facebook, which arguably has the most eyeballs right now, you have to pay to play. Sure they have handy pixel advertising features you can harness, but ultimately, you’re in their sandbox. If you want to reach all of your hard-earned followers, ante up.
Every product company should be thinking about building their own platform to own the end-to-end customer experience.