Best. It’s a word meant to rank similar things in a given category by established comparison points, providing an unbiased view on how they stack up. But what’s best for one person or company is not always the best choice for another – and to further complicate things, financial bias is often the primary motivator when 3rd parties make their ‘best of’ lists.
I’ll be exploring both sides of the ‘best’ coin as they relate to WordPress hosting, but before diving in, let’s address the pink elephant in the room: yes, Pagely is a WordPress host, writing about how to find the best WordPress Hosting. And while I’ll try to remain neutral, you need to know who is telling you what is ‘best.’
Perfect segue into lesson 1:
Know the Source
There’s no shortage of articles, reviews and directories on the web telling you what is the best at this or that, and WordPress hosting is no different. Searching Google for related terms will reveal a number of 3rd party and seemingly neutral purveyors of said information. But a closer look will expose the #1 corrupter of many of these lists:
You likely know how the affiliate