This is the final part (Part III) in our series of WordPress themes & plugins market analysis, where we’re looking at the unit economics of Envato, the company that owns ThemeForest and CodeCanyon. In this final post, I’ll try to answer one simple but critical question – can a developer expect to make more money by selling plugins or themes? The answer will be based on the data from the two previous pieces of research. Part I: ThemeForest By The Numbers: Thought The WordPress Theme Gold Rush Was Over? Think Again!
Part II: CodeCanyon By The Numbers: Can You Pay Your Bills Selling Premium WordPress Plugins on CodeCanyon?
ThemeForest Or CodeCanyon: Results By The Numbers
Let’s start with unit-economics comparison combining data from the previous parts of the research.
ThemeForest Premium WordPress Themes
CodeCanyon Premium WordPress Plugins
(Out of 28,644 Templates)
(Out of 19,006 scripts)
WordPress Themes Gross
80.5% of all templates sales
WordPress Plugins Gross
71.6% of all scripts sales
ARR(Annual Recurring Revenue)