Have you closed the Amazon website before buying the item you were looking at, only to have it reappear in your Facebook feed? That’s powered by a Facebook remarketing pixel, and in today’s tutorial, I’m going to show you how to add that Facebook tracker to your WordPress website. It’s a fairly easy process, and can become quite powerful to help sell your product — maybe. Before we dive into learning the ins-and-outs of configuring this within your WordPress website, let’s talk about remarketing from a high-level.
Why Facebook remarketing?
Now more than ever, getting people to visit your website feels like a monumental task. Gone are the days of “build it and they will come”, or increase your traffic by sprinkling in a few keywords into your title tag. Content marketing is at the top of everyone’s game plan, and creating great content is key for that plan to become successful.
Imagine a situation where you’re using your blog as the cornerstone to driving organic traffic to the site. You spend hours creating content, planning out a content roadmap, and shaping that storyline around why people should trust & buy from you.
Source: https://managewp.org/articles/14235/how-to-add-a-facebook-remarketing-pixel-to-wordpress
source https://williechiu40.wordpress.com/2017/01/18/how-to-add-a-facebook-remarketing-pixel-to-wordpress/
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