Many retailers were unsure of what to expect going into the 2016 holiday season, what with a disruptive national election kicking it all off. The onslaught of political news headlines generated a lot of attention throughout Q4, so it may have been difficult to spot the news that mattered most to retailers. In case you missed it:
“Data from the National Retail Federation shows that many consumers no longer find it necessary or appealing to shop in physical stores. The trade group’s consumer survey found that 108.5 million people shopped Black Friday deals online while 99 million went to stores.”
While 99 million customers are nothing to scoff at; this is fantastic news for e-commerce companies. As online shopping shows no signs of slowing, it’s fair to assume that 2017 will be a great year for ecommerce businesses looking to increase sales. How exactly they will do that depends on how successfully they can adapt to trends – and this is where WordPress developers should get involved – and capitalize.
As a developer, you understand that the key to a website’s long-term success is in its ability to adapt to trends (even before they become mainstream).
Source: https://managewp.org/articles/14215/ecommerce-trends-that-will-impact-wordpress-in-2017
source https://williechiu40.wordpress.com/2017/01/17/ecommerce-trends-that-will-impact-wordpress-in-2017/
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