Data is constantly being collected. Whether it’s through your email account, social media, or an online store. Companies are watching how users interact with their websites to improve their digital experience. However, collecting and using data isn’t something the WordPress community does. Vova Feldman, CEO and Founder of Freemius, is working to make data a bigger priority for developers with the company’s newest product, Freemius Insights.
Freemius Insights aims to provide theme developers with data they may not have had access to in the past. See how many active sites are using your theme, how many have deactivated and how many uninstalled. You can even see which version of PHP the user is operating on.
All of this is good to know, but one of the most useful data streams comes when someone uninstalls the product. They will be prompted to choose a reason for uninstalling. This can point to flaws with the theme itself, something you can’t tell from the data on the WordPress dashboard.
According to Feldman, right now a lot of WordPress development is blind. You make your product, put it on the repository, and get some feedback, but not enough. You don’t